Active Campaign Email Marketing For Sale Ebay

Active Campaign Email Marketing For Sale Ebay

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this allows you to customise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the reason is since it sounds natural and includes enough personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written by hand. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, however the 2nd time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing For Sale Ebay). If someone opens your email but does not click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Active Campaign Email Marketing For Sale Ebay

One of our most responded-to email campaigns is a basic email that we send to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing For Sale Ebay). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly because …’.

When we first began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

While it’s implied to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move customers in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing For Sale Ebay

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve outcomes from their lead capture kinds. This automation series takes some pressure off of our support team, as it implies that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple but is one less thing that our client success group need to consider.

Active Campaign Email Marketing For Sale Ebay

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to simplify our new employee onboarding has made this process a lot simpler. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that get a task from our website to complete a brief test that informs us more about them and how they resolve problems (Active Campaign Email Marketing For Sale Ebay).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re definitely not the best fit. It also gives us a lot of insightful information about candidates. For instance, among our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing For Sale Ebay

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with prospective candidates, and guarantees that we only consider the absolute best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Email Marketing For Sale Ebay). Not only was it simply as efficient as me emailing them, it indicated I could stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in at very first look.

Active Campaign Email Marketing For Sale Ebay

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The company arranges its plans depending on the number of subscribers you’re aiming to reach. Plans begin at $9 per month for approximately 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that includes a number of functions including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of endless emails, unlike Campaign Display, which uses both standard plans with restricted e-mails, and more pricey unrestricted plans. Active Campaign Email Marketing For Sale Ebay.

Active Campaign Email Marketing For Sale Ebay

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To get begun, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s hard to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyhow if you’re utilizing the free trial. Active Campaign Email Marketing For Sale Ebay. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing For Sale Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Display, which has no third celebration integration. Active Campaign Email Marketing For Sale Ebay.

Prior to you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you create a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried including email, name, and birthday. It acknowledged email, but not the other two, but I was able to quickly create custom fields. You can likewise tag contacts for easy searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, provided you make a standard design template first.

Active Campaign Email Marketing For Sale Ebay

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are limited, which is great with me, but their email modifying experience is somewhat easier in that you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing For Sale Ebay

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform resembles picking a spouse – Active Campaign Email Marketing For Sale Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Active Campaign Email Marketing For Sale Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing For Sale Ebay

I usually do not believe prices should be a significant factor in deciding the best e-mail marketing platform for your service. Having the right features for your marketing method will eventually make up for whatever price distinctions you discover. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing For Sale Ebay

Active Campaign Email Marketing For Sale Ebay

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this permits you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the factor is since it sounds natural and includes enough personalisation (it references that they’re running an agency) that people believe it’s been composed by hand. We’ve even gotten a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, however the 2nd time around only send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing For Sale Ebay). If somebody opens your e-mail but doesn’t click through to your offer it indicates that they were interested by your subject line, however the offer wasn’t rather best for them.

Active Campaign Email Marketing For Sale Ebay

One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing For Sale Ebay). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

While it’s indicated to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers in between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing For Sale Ebay

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve results from their lead capture types. This automation series takes some strain off of our support group, as it implies that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our client success group need to think about.

Active Campaign Email Marketing For Sale Ebay

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new staff member joins Endeavor Harbour, an automated email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our new staff member onboarding has actually made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a task from our site to finish a short test that tells us more about them and how they fix problems (Active Campaign Email Marketing For Sale Ebay).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It also provides us a lot of insightful information about prospects. For example, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing For Sale Ebay

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to hate going after up invoices. While the majority of our clients paid their billings on time, there were constantly a couple of that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Email Marketing For Sale Ebay). Not only was it simply as reliable as me emailing them, it indicated I could stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in at first glimpse.

Active Campaign Email Marketing For Sale Ebay

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the finest email marketing experience look to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions including customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Monitor, which uses both fundamental plans with limited e-mails, and more pricey unlimited plans. Active Campaign Email Marketing For Sale Ebay.

Active Campaign Email Marketing For Sale Ebay

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other functions that you may not plan to utilize, however show up on the control panel anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing For Sale Ebay. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing For Sale Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing For Sale Ebay.

Prior to you add any contacts, though, you need to create a list, much like with Campaign Screen. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried including email, name, and birthday. It recognized email, however not the other 2, but I had the ability to quickly create customized fields. You can also tag contacts for easy searching. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template first.

Active Campaign Email Marketing For Sale Ebay

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is great with me, but their email editing experience is somewhat simpler in that you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing For Sale Ebay

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like picking a spouse – Active Campaign Email Marketing For Sale Ebay. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Active Campaign  Email Marketing For Sale EbayActive Campaign Email Marketing For Sale Ebay

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Active Campaign Email Marketing For Sale Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be an excellent option.

Active Campaign Email Marketing For Sale Ebay

I typically don’t think rates needs to be a major element in choosing the best e-mail marketing platform for your service. Having the best functions for your marketing method will eventually make up for whatever price distinctions you discover. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.