Active Campaign Email Marketing For Cheap Ebay

Active Campaign Email Marketing For Cheap Ebay

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information caught from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this allows you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the factor is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that individuals think it’s been composed by hand. We’ve even gotten a lot of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing For Cheap Ebay). If somebody opens your email but doesn’t click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing For Cheap Ebay

One of our most responded-to email campaigns is an easy e-mail that we send out to everyone who attends a Leadformly webinar but does not register for an account (Active Campaign Email Marketing For Cheap Ebay). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Active Campaign  Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move customers in between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing For Cheap Ebay

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve arise from their lead capture kinds. This automation series takes some stress off of our assistance team, as it indicates that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our consumer success group requirement to consider.

Active Campaign Email Marketing For Cheap Ebay

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Venture Harbour, an automated email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new staff members have a consistent onboarding experience, and are lined up with the business’s larger photo vision and goals.

While unconventional, using marketing automation to enhance our new employee onboarding has made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that use for a job from our website to complete a brief quiz that tells us more about them and how they solve issues (Active Campaign Email Marketing For Cheap Ebay).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise offers us a lot of informative details about prospects. For example, among our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing For Cheap Ebay

Active Campaign  Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and ensures that we only think about the best candidates to come in for an interview. I utilized to hate chasing after up billings. While most of our customers paid their billings on time, there were constantly a few that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert instead of an individual asking for an invoice to be paid (Active Campaign Email Marketing For Cheap Ebay). Not just was it simply as efficient as me emailing them, it meant I might stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unlimited emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be difficult to take in at first glance.

Active Campaign Email Marketing For Cheap Ebay

Active Campaign  Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending upon the number of customers you’re wanting to reach. Strategies begin at $9 per month for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions including customer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which uses both fundamental plans with restricted emails, and more pricey unrestricted plans. Active Campaign Email Marketing For Cheap Ebay.

Active Campaign Email Marketing For Cheap Ebay

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s tough to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign also uses CRM and other functions that you might not prepare to use, but appear on the control panel anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing For Cheap Ebay. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing For Cheap Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Display, which has no third celebration integration. Active Campaign Email Marketing For Cheap Ebay.

Prior to you add any contacts, however, you have to create a list, similar to with Campaign Screen. When you develop a list, you need to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily create custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a basic design template initially.

Active Campaign Email Marketing For Cheap Ebay

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is slightly easier in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing For Cheap Ebay

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a partner – Active Campaign Email Marketing For Cheap Ebay. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign  Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Active Campaign Email Marketing For Cheap Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a great option.

Active Campaign Email Marketing For Cheap Ebay

I usually don’t believe pricing needs to be a major consider choosing the right email marketing platform for your company. Having the best features for your marketing technique will ultimately make up for whatever price differences you discover. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing For Cheap Ebay

Active Campaign Email Marketing For Cheap Ebay

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing data captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running a company) that people presume it’s been composed by hand. We’ve even gotten a great deal of appreciation from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the 2nd time around only send the email to the segment of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing For Cheap Ebay). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, but the deal wasn’t quite ideal for them.

Active Campaign Email Marketing For Cheap Ebay

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who attends a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing For Cheap Ebay). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move customers in between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing For Cheap Ebay

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve outcomes from their lead capture forms. This automation series takes some pressure off of our assistance group, as it means that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s basic but is one less thing that our customer success team requirement to consider.

Active Campaign Email Marketing For Cheap Ebay

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a new staff member signs up with Venture Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While unconventional, using marketing automation to simplify our new worker onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our site to complete a brief test that tells us more about them and how they solve issues (Active Campaign Email Marketing For Cheap Ebay).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the ideal fit. It also offers us a lot of insightful information about candidates. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing For Cheap Ebay

Active Campaign Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with potential candidates, and guarantees that we just think about the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While the bulk of our customers paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came across more as an alert rather than a person requesting a billing to be paid (Active Campaign Email Marketing For Cheap Ebay). Not only was it just as reliable as me emailing them, it implied I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally advise daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unlimited emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in at first glance.

Active Campaign Email Marketing For Cheap Ebay

Active Campaign Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Option choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re looking to reach. Strategies start at $9 per month for approximately 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that includes numerous features including client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include limitless emails, unlike Campaign Screen, which uses both standard strategies with minimal e-mails, and more costly unrestricted strategies. Active Campaign Email Marketing For Cheap Ebay.

Active Campaign Email Marketing For Cheap Ebay

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you require is your company name and e-mail address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other functions that you might not prepare to use, however appear on the dashboard anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing For Cheap Ebay. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing For Cheap Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing For Cheap Ebay.

Prior to you include any contacts, however, you need to develop a list, much like with Campaign Display. When you develop a list, you need to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I attempted out adding e-mail, name, and birthday. It recognized email, however not the other 2, however I had the ability to quickly create custom-made fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a fundamental template first.

Active Campaign Email Marketing For Cheap Ebay

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, but their email modifying experience is somewhat easier in that you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing For Cheap Ebay

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a spouse – Active Campaign Email Marketing For Cheap Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Active Campaign Email Marketing For Cheap EbayActive Campaign Email Marketing For Cheap Ebay

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually already mentioned.

Active Campaign Email Marketing For Cheap Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing For Cheap Ebay

I generally don’t believe rates should be a major element in choosing the ideal e-mail marketing platform for your business. Having the best features for your marketing method will ultimately offset whatever cost differences you find. However, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.