Active Campaign Email Marketing Features Video

Active Campaign Email Marketing Features Video

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I think the reason is because it sounds natural and includes enough personalisation (it references that they’re running a firm) that people think it’s been written manually. We have actually even gotten a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Features Video). If someone opens your e-mail however doesn’t click through to your deal it suggests that they were fascinated by your subject line, but the offer wasn’t quite best for them.

Active Campaign Email Marketing Features Video

Among our most responded-to e-mail projects is an easy email that we send to everyone who goes to a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Features Video). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

While it’s implied to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation series to instantly move clients between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Features Video

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture types. This automation sequence takes some strain off of our assistance team, as it indicates that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our client success group requirement to think of.

Active Campaign Email Marketing Features Video

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new worker signs up with Venture Harbour, an automatic e-mail sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the business’s larger image vision and objectives.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this procedure a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a brief test that tells us more about them and how they fix problems (Active Campaign Email Marketing Features Video).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re definitely not the ideal fit. It also provides us a great deal of informative information about candidates. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Features Video

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and makes sure that we just consider the really finest candidates to come in for an interview. I utilized to dislike chasing up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for an invoice to be paid (Active Campaign Email Marketing Features Video). Not only was it simply as reliable as me emailing them, it meant I might stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I totally suggest daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including limitless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in at first look.

Active Campaign Email Marketing Features Video

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Screen in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its plans depending on the number of subscribers you’re aiming to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that includes a number of features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include endless emails, unlike Campaign Screen, which offers both fundamental strategies with limited emails, and more costly endless plans. Active Campaign Email Marketing Features Video.

Active Campaign Email Marketing Features Video

ActiveCampaign provides a 14-day free trial that does not need a credit card. To get going, all you require is your company name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s difficult to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise offers CRM and other features that you may not prepare to utilize, but appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Features Video. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Features Video

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd celebration integration. Active Campaign Email Marketing Features Video.

Before you include any contacts, though, you need to produce a list, much like with Campaign Display. When you create a list, you require to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with including email, name, and birthday. It recognized email, however not the other two, however I was able to easily produce custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental design template first.

Active Campaign Email Marketing Features Video

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their design templates are restricted, which is great with me, however their email editing experience is slightly simpler in that you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Features Video

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – Active Campaign Email Marketing Features Video. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign Email Marketing Features Video

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Features Video

I typically don’t believe prices should be a major factor in deciding the ideal email marketing platform for your service. Having the right features for your marketing technique will ultimately offset whatever cost distinctions you discover. But, rate is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Features Video

Active Campaign Email Marketing Features Video

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is because it sounds natural and includes adequate personalisation (it references that they’re running a firm) that individuals believe it’s been written manually. We’ve even gotten a lot of appreciation from people who’ve identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the second time around just send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Features Video). If someone opens your email however doesn’t click through to your deal it suggests that they were interested by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Features Video

One of our most responded-to email campaigns is a simple e-mail that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Features Video). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to automatically move clients between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Features Video

I need to confess, collecting NPS ratings in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get much better results from their lead capture kinds. This automation series takes some strain off of our assistance group, as it means that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s crucial that we learn what caused this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our customer success team need to think of.

Active Campaign Email Marketing Features Video

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automated email series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While non-traditional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a task from our site to complete a brief quiz that tells us more about them and how they solve problems (Active Campaign Email Marketing Features Video).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a lot of insightful details about prospects. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Features Video

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

This quiz is sent through a marketing automation series, which releases up hours of emailing backward and forward with possible candidates, and guarantees that we only consider the extremely finest applicants to come in for an interview. I utilized to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and encountered more as an alert rather than a person asking for an invoice to be paid (Active Campaign Email Marketing Features Video). Not just was it simply as effective as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I totally recommend daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning glance.

Active Campaign Email Marketing Features Video

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Display in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live support, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re aiming to reach. Plans begin at $9 per month for as much as 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that adds several functions consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Monitor, which provides both basic plans with restricted e-mails, and more costly endless strategies. Active Campaign Email Marketing Features Video.

Active Campaign Email Marketing Features Video

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To get going, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, however appear on the dashboard anyhow if you’re using the totally free trial. Active Campaign Email Marketing Features Video. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Features Video

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Features Video.

Prior to you add any contacts, however, you have to produce a list, much like with Campaign Display. When you produce a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It recognized email, but not the other two, however I had the ability to easily develop customized fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a basic design template first.

Active Campaign Email Marketing Features Video

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat simpler in that you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Features Video

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a partner – Active Campaign Email Marketing Features Video. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Active Campaign  Email Marketing Features VideoActive Campaign Email Marketing Features Video

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Active Campaign Email Marketing Features Video

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform just since it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you do not need a lot more than basic broadcasts and automations, AWeber may be an excellent option.

Active Campaign Email Marketing Features Video

I normally don’t believe pricing ought to be a major aspect in deciding the best e-mail marketing platform for your service. Having the ideal features for your marketing technique will eventually offset whatever cost distinctions you discover. But, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.