Active Campaign Email Marketing Features Pdf

Active Campaign Email Marketing Features Pdf

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is utilizing information recorded from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the factor is since it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals suspect it’s been written manually. We’ve even received a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Features Pdf). If someone opens your e-mail but does not click through to your offer it implies that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing Features Pdf

Among our most responded-to e-mail projects is an easy e-mail that we send to everybody who attends a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Features Pdf). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we first started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing Features PdfActive Campaign Email Marketing Features Pdf

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to immediately move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Features Pdf

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get better results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it implies that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our customer success group need to think about.

Active Campaign Email Marketing Features Pdf

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new staff member signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are lined up with the business’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to complete a brief quiz that informs us more about them and how they resolve issues (Active Campaign Email Marketing Features Pdf).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise offers us a great deal of informative info about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Features Pdf

Active Campaign  Email Marketing Features PdfActive Campaign Email Marketing Features Pdf

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we just consider the absolute best applicants to come in for an interview. I utilized to hate chasing up billings. While most of our customers paid their billings on time, there were always a few that required a nudge or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Active Campaign Email Marketing Features Pdf). Not only was it just as effective as me emailing them, it meant I could stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at very first look.

Active Campaign Email Marketing Features Pdf

Active Campaign  Email Marketing Features PdfActive Campaign Email Marketing Features Pdf

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some areas. For the best e-mail marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its strategies depending on the variety of subscribers you’re aiming to reach. Plans start at $9 monthly for up to 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that includes numerous features consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Monitor, which provides both standard strategies with limited e-mails, and more pricey endless plans. Active Campaign Email Marketing Features Pdf.

Active Campaign Email Marketing Features Pdf

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get going, all you require is your business name and email address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, but reveal up on the control panel anyway if you’re using the free trial. Active Campaign Email Marketing Features Pdf. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Features Pdf

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Features Pdf.

Prior to you include any contacts, though, you need to produce a list, just like with Campaign Screen. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried including email, name, and birthday. It recognized e-mail, but not the other two, but I was able to easily produce custom fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a standard design template first.

Active Campaign Email Marketing Features Pdf

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly simpler in that you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Features Pdf

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform is like selecting a partner – Active Campaign Email Marketing Features Pdf. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Active Campaign  Email Marketing Features PdfActive Campaign Email Marketing Features Pdf

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually already discussed.

Active Campaign Email Marketing Features Pdf

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an email marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be a good option.

Active Campaign Email Marketing Features Pdf

I typically do not think rates needs to be a major consider deciding the best email marketing platform for your company. Having the best functions for your marketing strategy will ultimately make up for whatever cost distinctions you discover. However, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.