Active Campaign Email Marketing Features And Tips

Active Campaign Email Marketing Features And Tips

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing data caught from our Leadformly form to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this permits you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that individuals think it’s been written manually. We’ve even gotten a lot of praise from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Features And Tips). If somebody opens your email but does not click through to your offer it means that they were captivated by your subject line, however the offer wasn’t quite best for them.

Active Campaign Email Marketing Features And Tips

One of our most responded-to e-mail projects is a simple email that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Features And Tips). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to use Leadformly because …’.

When we first began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move customers in between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Features And Tips

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better arise from their lead capture kinds. This automation series takes some stress off of our assistance team, as it suggests that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our client success team need to think of.

Active Campaign Email Marketing Features And Tips

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a new worker signs up with Venture Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has actually made this process a lot easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that use for a job from our site to complete a brief test that informs us more about them and how they resolve problems (Active Campaign Email Marketing Features And Tips).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a great deal of insightful info about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Features And Tips

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we just consider the extremely best candidates to come in for an interview. I used to hate going after up invoices. While the majority of our clients paid their invoices on time, there were always a few that required a nudge or more.

By sending out the e-mail from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting an invoice to be paid (Active Campaign Email Marketing Features And Tips). Not just was it just as efficient as me emailing them, it indicated I might stop sending an email that I disliked sending– and it saved me time!There are few tools that I totally advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in in the beginning look.

Active Campaign Email Marketing Features And Tips

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Campaign Display in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company arranges its strategies depending on the variety of customers you’re wanting to reach. Strategies begin at $9 each month for approximately 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus plan that adds numerous features consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited emails, unlike Campaign Display, which provides both basic strategies with limited e-mails, and more pricey endless strategies. Active Campaign Email Marketing Features And Tips.

Active Campaign Email Marketing Features And Tips

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get going, all you require is your company name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s tough to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other functions that you might not plan to utilize, however appear on the control panel anyhow if you’re using the complimentary trial. Active Campaign Email Marketing Features And Tips. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Features And Tips

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no 3rd celebration integration. Active Campaign Email Marketing Features And Tips.

Before you include any contacts, though, you need to produce a list, simply like with Campaign Screen. When you produce a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, however not the other two, however I was able to quickly develop custom fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a fundamental template initially.

Active Campaign Email Marketing Features And Tips

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat much easier in that you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Features And Tips

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Features And Tips. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Active Campaign Email Marketing Features And Tips

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be a great option.

Active Campaign Email Marketing Features And Tips

I usually don’t believe pricing ought to be a significant consider choosing the right email marketing platform for your company. Having the best features for your marketing method will ultimately offset whatever cost differences you find. However, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Features And Tips

Active Campaign Email Marketing Features And Tips

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve experimented with a lot is using data caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to personalise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the factor is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that individuals presume it’s been written by hand. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the second time around just send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Features And Tips). If someone opens your email however does not click through to your deal it implies that they were fascinated by your subject line, however the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Features And Tips

One of our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Features And Tips). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly because …’.

When we first began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move customers between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Features And Tips

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture types. This automation sequence takes some pressure off of our assistance team, as it means that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success team need to think about.

Active Campaign Email Marketing Features And Tips

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new staff member joins Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are aligned with the company’s larger image vision and objectives.

While unconventional, utilizing marketing automation to streamline our new worker onboarding has made this process a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all candidates that look for a job from our website to finish a brief test that tells us more about them and how they solve issues (Active Campaign Email Marketing Features And Tips).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of informative information about prospects. For example, among our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Features And Tips

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

This test is sent through a marketing automation series, which frees up hours of emailing backward and forward with possible prospects, and ensures that we only consider the best candidates to come in for an interview. I used to hate going after up billings. While the bulk of our customers paid their invoices on time, there were always a few that needed a nudge or 2.

By sending the e-mail from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert instead of a person requesting for a billing to be paid (Active Campaign Email Marketing Features And Tips). Not just was it just as efficient as me emailing them, it suggested I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in initially glimpse.

Active Campaign Email Marketing Features And Tips

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its plans depending on the variety of subscribers you’re aiming to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous features including client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of endless e-mails, unlike Campaign Monitor, which provides both standard strategies with limited emails, and more expensive unlimited plans. Active Campaign Email Marketing Features And Tips.

Active Campaign Email Marketing Features And Tips

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get begun, all you require is your company name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s hard to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign likewise provides CRM and other features that you might not plan to utilize, but reveal up on the control panel anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing Features And Tips. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Features And Tips

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Features And Tips.

Prior to you include any contacts, though, you have to develop a list, much like with Campaign Monitor. When you develop a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to easily develop custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic template first.

Active Campaign Email Marketing Features And Tips

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is slightly much easier in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Features And Tips

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform is like picking a partner – Active Campaign Email Marketing Features And Tips. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Active Campaign Email Marketing Features And TipsActive Campaign Email Marketing Features And Tips

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Active Campaign Email Marketing Features And Tips

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an e-mail marketing platform just because it’s cheaper on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than basic broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing Features And Tips

I typically do not believe rates needs to be a significant consider choosing the best email marketing platform for your organisation. Having the right features for your marketing method will ultimately make up for whatever rate distinctions you discover. But, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.