Active Campaign Email Marketing Extended Warranty Price

Active Campaign Email Marketing Extended Warranty Price

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explored with a lot is using data caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this permits you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I believe the factor is since it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that people suspect it’s been written manually. We’ve even received a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Extended Warranty Price). If someone opens your e-mail but does not click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Active Campaign Email Marketing Extended Warranty Price

One of our most responded-to e-mail projects is a simple email that we send to everybody who attends a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Extended Warranty Price). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly since …’.

When we initially started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move clients between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Extended Warranty Price

I have to admit, gathering NPS ratings in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture types. This automation sequence takes some strain off of our support team, as it indicates that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our customer success group requirement to think of.

Active Campaign Email Marketing Extended Warranty Price

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new worker joins Venture Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new staff member onboarding has made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that look for a task from our website to finish a brief test that tells us more about them and how they fix problems (Active Campaign Email Marketing Extended Warranty Price).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It likewise offers us a great deal of informative information about prospects. For example, among our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Extended Warranty Price

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and ensures that we only think about the best applicants to come in for an interview. I used to hate chasing up invoices. While the majority of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending the email from a ‘noreply@’ email address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert rather than an individual requesting for an invoice to be paid (Active Campaign Email Marketing Extended Warranty Price). Not just was it simply as reliable as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, consisting of unrestricted emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning glimpse.

Active Campaign Email Marketing Extended Warranty Price

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its strategies depending on the number of subscribers you’re looking to reach. Strategies start at $9 monthly for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of features consisting of consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Screen, which uses both standard plans with limited e-mails, and more pricey unrestricted plans. Active Campaign Email Marketing Extended Warranty Price.

Active Campaign Email Marketing Extended Warranty Price

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To start, all you need is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also offers CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Email Marketing Extended Warranty Price. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Extended Warranty Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Extended Warranty Price.

Before you add any contacts, however, you need to produce a list, just like with Campaign Display. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried out including e-mail, name, and birthday. It recognized email, however not the other 2, however I had the ability to easily create customized fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic design template first.

Active Campaign Email Marketing Extended Warranty Price

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is slightly easier because you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Extended Warranty Price

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a spouse – Active Campaign Email Marketing Extended Warranty Price. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Active Campaign Email Marketing Extended Warranty Price

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Extended Warranty Price

I generally do not believe rates needs to be a major consider deciding the right email marketing platform for your company. Having the best functions for your marketing technique will eventually make up for whatever rate differences you discover. But, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Extended Warranty Price

Active Campaign Email Marketing Extended Warranty Price

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using data captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running a company) that individuals think it’s been composed manually. We have actually even gotten a great deal of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Extended Warranty Price). If someone opens your e-mail but does not click through to your deal it suggests that they were interested by your subject line, however the deal wasn’t rather best for them.

Active Campaign Email Marketing Extended Warranty Price

Among our most responded-to email campaigns is a basic email that we send to everybody who attends a Leadformly webinar but does not sign up for an account (Active Campaign Email Marketing Extended Warranty Price). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that most of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move clients between various actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Extended Warranty Price

I have to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get much better arise from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s easy but is one less thing that our client success team requirement to believe about.

Active Campaign Email Marketing Extended Warranty Price

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new staff member signs up with Venture Harbour, an automatic email series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has actually made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our site to complete a brief quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Extended Warranty Price).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It also gives us a lot of informative information about candidates. For instance, one of our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Extended Warranty Price

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and ensures that we just think about the best candidates to come in for an interview. I used to hate chasing up billings. While most of our clients paid their billings on time, there were always a couple of that required a push or 2.

By sending the e-mail from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting for an invoice to be paid (Active Campaign Email Marketing Extended Warranty Price). Not only was it just as efficient as me emailing them, it implied I could stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of limitless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in in the beginning glimpse.

Active Campaign Email Marketing Extended Warranty Price

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live assistance, and generous features.

The company organizes its plans depending upon the variety of subscribers you’re aiming to reach. Plans start at $9 per month for as much as 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of features consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unrestricted emails, unlike Campaign Display, which offers both standard plans with restricted emails, and more pricey endless strategies. Active Campaign Email Marketing Extended Warranty Price.

Active Campaign Email Marketing Extended Warranty Price

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s tough to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign also offers CRM and other features that you may not plan to use, but appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Email Marketing Extended Warranty Price. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Extended Warranty Price

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Extended Warranty Price.

Before you add any contacts, however, you need to create a list, simply like with Campaign Display. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental template first.

Active Campaign Email Marketing Extended Warranty Price

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly easier because you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Extended Warranty Price

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform is like picking a partner – Active Campaign Email Marketing Extended Warranty Price. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign Email Marketing Extended Warranty PriceActive Campaign Email Marketing Extended Warranty Price

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.

Active Campaign Email Marketing Extended Warranty Price

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform simply because it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber might be a good choice.

Active Campaign Email Marketing Extended Warranty Price

I usually do not think pricing ought to be a significant consider deciding the right e-mail marketing platform for your business. Having the best functions for your marketing strategy will ultimately offset whatever price differences you discover. However, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting out. MailChimp, is free below 2,000 contacts. But changing is a pain, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.