Active Campaign Email Marketing Discount Price 2020

Active Campaign Email Marketing Discount Price 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information recorded from our Leadformly type to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I believe the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals think it’s been written manually. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Discount Price 2020). If someone opens your email however does not click through to your offer it suggests that they were interested by your subject line, but the deal wasn’t quite best for them.

Active Campaign Email Marketing Discount Price 2020

Among our most responded-to email projects is a basic e-mail that we send out to everybody who goes to a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Discount Price 2020). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move clients in between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Discount Price 2020

I need to confess, gathering NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get better results from their lead capture kinds. This automation sequence takes some stress off of our support team, as it indicates that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Discount Price 2020

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new worker joins Endeavor Harbour, an automatic e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that look for a task from our site to complete a short quiz that informs us more about them and how they resolve problems (Active Campaign Email Marketing Discount Price 2020).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It also offers us a great deal of insightful information about prospects. For example, among our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Discount Price 2020

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and makes sure that we only consider the best candidates to come in for an interview. I used to dislike going after up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending out the email from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert instead of a person asking for a billing to be paid (Active Campaign Email Marketing Discount Price 2020). Not only was it just as efficient as me emailing them, it indicated I could stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in at first look.

Active Campaign Email Marketing Discount Price 2020

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company arranges its plans depending upon the variety of customers you’re aiming to reach. Strategies start at $9 each month for approximately 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that adds numerous functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Display, which offers both fundamental plans with restricted e-mails, and more costly limitless plans. Active Campaign Email Marketing Discount Price 2020.

Active Campaign Email Marketing Discount Price 2020

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. Active Campaign Email Marketing Discount Price 2020. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Discount Price 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Screen, which has no third celebration integration. Active Campaign Email Marketing Discount Price 2020.

Prior to you add any contacts, however, you have to develop a list, much like with Campaign Display. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to easily produce custom fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, provided you make a standard template first.

Active Campaign Email Marketing Discount Price 2020

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is a little much easier because you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Discount Price 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like picking a partner – Active Campaign Email Marketing Discount Price 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Active Campaign Email Marketing Discount Price 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform simply since it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not require far more than standard broadcasts and automations, AWeber might be a good choice.

Active Campaign Email Marketing Discount Price 2020

I typically don’t think pricing should be a major factor in choosing the best e-mail marketing platform for your business. Having the right features for your marketing strategy will eventually make up for whatever price differences you find. However, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Discount Price 2020

Active Campaign Email Marketing Discount Price 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the material in your email projects using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I believe the factor is since it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that individuals presume it’s been composed by hand. We’ve even received a lot of appreciation from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, however the second time around only send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Discount Price 2020). If someone opens your e-mail but does not click through to your offer it indicates that they were interested by your subject line, however the offer wasn’t quite right for them.

Active Campaign Email Marketing Discount Price 2020

One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Discount Price 2020). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly because …’.

When we first began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

While it’s meant to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Discount Price 2020

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve outcomes from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it indicates that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Discount Price 2020

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new worker joins Endeavor Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to simplify our new employee onboarding has made this procedure a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all candidates that obtain a task from our site to finish a brief quiz that informs us more about them and how they resolve issues (Active Campaign Email Marketing Discount Price 2020).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the right fit. It also offers us a great deal of insightful information about candidates. For example, among our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Discount Price 2020

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to hate chasing after up billings. While most of our clients paid their invoices on time, there were always a few that needed a push or 2.

By sending the email from a ‘noreply@’ email address instead of my personal e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Email Marketing Discount Price 2020). Not just was it simply as reliable as me emailing them, it implied I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially glance.

Active Campaign Email Marketing Discount Price 2020

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help through live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company arranges its strategies depending upon the variety of subscribers you’re looking to reach. Plans start at $9 per month for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that includes numerous features including client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans consist of limitless e-mails, unlike Campaign Monitor, which offers both standard plans with restricted emails, and more pricey endless strategies. Active Campaign Email Marketing Discount Price 2020.

Active Campaign Email Marketing Discount Price 2020

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other features that you may not prepare to use, however reveal up on the control panel anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Discount Price 2020. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Discount Price 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Discount Price 2020.

Prior to you add any contacts, however, you need to produce a list, similar to with Campaign Display. When you create a list, you require to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried out adding email, name, and birthday. It recognized e-mail, however not the other two, however I was able to quickly create customized fields. You can also tag contacts for simple browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, offered you make a basic template first.

Active Campaign Email Marketing Discount Price 2020

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is a little simpler because you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Discount Price 2020

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform is like picking a spouse – Active Campaign Email Marketing Discount Price 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Active Campaign Email Marketing Discount Price 2020Active Campaign Email Marketing Discount Price 2020

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Active Campaign Email Marketing Discount Price 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Discount Price 2020

I normally do not think prices should be a major aspect in deciding the right email marketing platform for your service. Having the ideal features for your marketing strategy will eventually make up for whatever cost differences you find. However, rate is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is totally free below 2,000 contacts. But switching is a discomfort, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.