Active Campaign Email Marketing Discount Codes 2020

Active Campaign Email Marketing Discount Codes 2020

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the factor is since it sounds natural and consists of enough personalisation (it references that they’re running an agency) that people presume it’s been written by hand. We have actually even received a great deal of praise from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around only send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Discount Codes 2020). If somebody opens your e-mail but doesn’t click through to your deal it implies that they were interested by your subject line, but the offer wasn’t rather ideal for them.

Active Campaign Email Marketing Discount Codes 2020

One of our most responded-to email projects is a simple e-mail that we send to everybody who attends a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Discount Codes 2020). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly because …’.

When we initially started purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

While it’s implied to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to automatically move customers in between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Discount Codes 2020

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture kinds. This automation series takes some stress off of our assistance group, as it suggests that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and sequences. It’s simple but is one less thing that our consumer success group need to consider.

Active Campaign Email Marketing Discount Codes 2020

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to enhance our new staff member onboarding has actually made this process a lot simpler. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our website to complete a short test that tells us more about them and how they solve problems (Active Campaign Email Marketing Discount Codes 2020).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the best fit. It likewise provides us a great deal of insightful details about prospects. For instance, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Discount Codes 2020

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible prospects, and makes sure that we only think about the best applicants to come in for an interview. I used to hate chasing after up invoices. While the bulk of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or more.

By sending out the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person asking for an invoice to be paid (Active Campaign Email Marketing Discount Codes 2020). Not only was it just as efficient as me emailing them, it implied I might stop sending out an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly suggest on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in initially look.

Active Campaign Email Marketing Discount Codes 2020

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The company arranges its plans depending on the variety of subscribers you’re aiming to reach. Strategies start at $9 per month for up to 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus plan that includes numerous features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include limitless emails, unlike Campaign Display, which uses both standard plans with limited emails, and more pricey unlimited strategies. Active Campaign Email Marketing Discount Codes 2020.

Active Campaign Email Marketing Discount Codes 2020

ActiveCampaign provides a 14-day free trial that does not need a charge card. To get going, all you need is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise provides CRM and other features that you might not prepare to use, but appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Discount Codes 2020. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Discount Codes 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Discount Codes 2020.

Before you include any contacts, though, you have to develop a list, similar to with Campaign Monitor. When you develop a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding email, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to quickly produce custom fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template first.

Active Campaign Email Marketing Discount Codes 2020

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is really plain, but easy to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is slightly much easier in that you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Discount Codes 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an email marketing platform is like picking a spouse – Active Campaign Email Marketing Discount Codes 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

Active Campaign Email Marketing Discount Codes 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform just due to the fact that it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Discount Codes 2020

I normally do not believe prices must be a major consider deciding the right email marketing platform for your company. Having the best features for your marketing method will ultimately offset whatever cost differences you find. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Discount Codes 2020

Active Campaign Email Marketing Discount Codes 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is utilizing data caught from our Leadformly kind to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I suspect the factor is since it sounds natural and consists of enough personalisation (it references that they’re running a company) that people presume it’s been written by hand. We’ve even gotten a lot of praise from people who have actually determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the 2nd time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Discount Codes 2020). If someone opens your email but doesn’t click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t rather ideal for them.

Active Campaign Email Marketing Discount Codes 2020

One of our most responded-to email campaigns is a simple e-mail that we send out to everybody who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Discount Codes 2020). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly since …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move customers between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Discount Codes 2020

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better outcomes from their lead capture kinds. This automation sequence takes some stress off of our support group, as it means that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s basic however is one less thing that our client success team need to think of.

Active Campaign Email Marketing Discount Codes 2020

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new staff member signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While non-traditional, using marketing automation to improve our brand-new employee onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our site to complete a short test that tells us more about them and how they solve problems (Active Campaign Email Marketing Discount Codes 2020).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a lot of informative details about candidates. For instance, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Discount Codes 2020

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the extremely best candidates to come in for an interview. I utilized to dislike going after up invoices. While most of our customers paid their invoices on time, there were constantly a couple of that needed a push or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and came across more as an alert rather than a person requesting a billing to be paid (Active Campaign Email Marketing Discount Codes 2020). Not just was it simply as effective as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I wholeheartedly suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be difficult to take in in the beginning glance.

Active Campaign Email Marketing Discount Codes 2020

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience look to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending upon the variety of subscribers you’re aiming to reach. Plans begin at $9 each month for up to 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that adds numerous functions including consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted e-mails, unlike Campaign Monitor, which uses both standard strategies with restricted e-mails, and more expensive endless strategies. Active Campaign Email Marketing Discount Codes 2020.

Active Campaign Email Marketing Discount Codes 2020

ActiveCampaign uses a 14-day free trial that does not require a credit card. To begin, all you require is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s tough to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, however appear on the control panel anyhow if you’re using the totally free trial. Active Campaign Email Marketing Discount Codes 2020. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Discount Codes 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Screen, which has no 3rd celebration combination. Active Campaign Email Marketing Discount Codes 2020.

Prior to you include any contacts, though, you need to develop a list, much like with Campaign Screen. When you create a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to easily produce custom fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a standard design template initially.

Active Campaign Email Marketing Discount Codes 2020

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their design templates are limited, which is great with me, however their e-mail modifying experience is somewhat easier because you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Discount Codes 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles choosing a spouse – Active Campaign Email Marketing Discount Codes 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Active Campaign Email Marketing Discount Codes 2020Active Campaign Email Marketing Discount Codes 2020

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve currently mentioned.

Active Campaign Email Marketing Discount Codes 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform simply because it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Discount Codes 2020

I usually don’t think prices must be a significant consider deciding the right email marketing platform for your company. Having the right functions for your marketing technique will eventually make up for whatever price differences you find. However, rate is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.