Active Campaign Email Marketing Deals Memorial Day

Active Campaign Email Marketing Deals Memorial Day

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using information recorded from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this permits you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I think the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that people think it’s been written by hand. We’ve even received a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Deals Memorial Day). If somebody opens your email however does not click through to your offer it suggests that they were interested by your subject line, however the offer wasn’t quite right for them.

Active Campaign Email Marketing Deals Memorial Day

Among our most responded-to e-mail projects is an easy email that we send to everybody who participates in a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Deals Memorial Day). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly because …’.

When we first began purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that most of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move clients in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Deals Memorial Day

I need to admit, gathering NPS scores in ActiveCampaign is not simple. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better arise from their lead capture types. This automation series takes some strain off of our support group, as it implies that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our client success team requirement to consider.

Active Campaign Email Marketing Deals Memorial Day

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker joins Endeavor Harbour, an automatic email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While non-traditional, using marketing automation to enhance our new worker onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a task from our website to complete a short test that tells us more about them and how they fix issues (Active Campaign Email Marketing Deals Memorial Day).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the right fit. It also provides us a lot of informative info about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Deals Memorial Day

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and makes sure that we only think about the best applicants to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our clients paid their billings on time, there were always a few that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for a billing to be paid (Active Campaign Email Marketing Deals Memorial Day). Not only was it just as effective as me emailing them, it indicated I might stop sending an email that I hated sending– and it saved me time!There are couple of tools that I totally recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Active Campaign Email Marketing Deals Memorial Day

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its strategies depending upon the number of customers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that adds numerous functions including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which offers both fundamental plans with limited emails, and more costly limitless plans. Active Campaign Email Marketing Deals Memorial Day.

Active Campaign Email Marketing Deals Memorial Day

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also provides CRM and other functions that you may not plan to use, but reveal up on the control panel anyway if you’re using the free trial. Active Campaign Email Marketing Deals Memorial Day. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Deals Memorial Day

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Deals Memorial Day.

Prior to you include any contacts, however, you need to create a list, much like with Campaign Display. When you develop a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried adding email, name, and birthday. It acknowledged e-mail, but not the other 2, however I was able to easily create customized fields. You can likewise tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a fundamental template first.

Active Campaign Email Marketing Deals Memorial Day

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly much easier because you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Deals Memorial Day

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like choosing a partner – Active Campaign Email Marketing Deals Memorial Day. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign Email Marketing Deals Memorial Day

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Deals Memorial Day

I normally don’t believe rates needs to be a major element in deciding the right e-mail marketing platform for your business. Having the right functions for your marketing strategy will eventually make up for whatever price differences you discover. But, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Deals Memorial Day

Active Campaign Email Marketing Deals Memorial Day

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing information recorded from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this enables you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals believe it’s been written by hand. We have actually even received a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the 2nd time around just send out the e-mail to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Deals Memorial Day). If someone opens your e-mail but doesn’t click through to your offer it indicates that they were interested by your subject line, however the deal wasn’t rather best for them.

Active Campaign Email Marketing Deals Memorial Day

One of our most responded-to e-mail campaigns is a basic email that we send to everybody who attends a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Deals Memorial Day). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to instantly move clients between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Deals Memorial Day

I have to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve results from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it indicates that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our client success team need to consider.

Active Campaign Email Marketing Deals Memorial Day

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new employee onboarding has made this process a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that make an application for a job from our website to finish a brief test that informs us more about them and how they fix issues (Active Campaign Email Marketing Deals Memorial Day).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the ideal fit. It also provides us a lot of informative info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Deals Memorial Day

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we only consider the best candidates to come in for an interview. I utilized to hate chasing after up billings. While the majority of our customers paid their billings on time, there were constantly a few that needed a push or more.

By sending the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Active Campaign Email Marketing Deals Memorial Day). Not only was it just as effective as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be hard to take in initially glance.

Active Campaign Email Marketing Deals Memorial Day

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending on the number of subscribers you’re wanting to reach. Plans begin at $9 monthly for as much as 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds numerous features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of limitless emails, unlike Campaign Screen, which provides both fundamental plans with restricted e-mails, and more costly unrestricted plans. Active Campaign Email Marketing Deals Memorial Day.

Active Campaign Email Marketing Deals Memorial Day

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To begin, all you need is your company name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, however appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Email Marketing Deals Memorial Day. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Deals Memorial Day

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Deals Memorial Day.

Before you include any contacts, however, you have to create a list, similar to with Campaign Monitor. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out adding email, name, and birthday. It acknowledged email, however not the other 2, however I was able to quickly create customized fields. You can likewise tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental template first.

Active Campaign Email Marketing Deals Memorial Day

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their design templates are limited, which is great with me, however their e-mail editing experience is a little much easier because you can develop inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Deals Memorial Day

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles choosing a spouse – Active Campaign Email Marketing Deals Memorial Day. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Active Campaign Email Marketing  Deals Memorial DayActive Campaign Email Marketing Deals Memorial Day

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve currently pointed out.

Active Campaign Email Marketing Deals Memorial Day

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s cheaper on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be a great option.

Active Campaign Email Marketing Deals Memorial Day

I usually do not think prices must be a major consider choosing the right e-mail marketing platform for your company. Having the right functions for your marketing strategy will ultimately make up for whatever rate distinctions you find. But, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting out. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.