Active Campaign Email Marketing Deals Compare 2020

Active Campaign Email Marketing Deals Compare 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the reason is since it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that individuals believe it’s been written manually. We’ve even gotten a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your emails twice, but the second time around only send out the email to the segment of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Deals Compare 2020). If someone opens your email however doesn’t click through to your offer it implies that they were interested by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Deals Compare 2020

One of our most responded-to e-mail projects is a simple e-mail that we send to everyone who goes to a Leadformly webinar but does not register for an account (Active Campaign Email Marketing Deals Compare 2020). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move customers between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Deals Compare 2020

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture forms. This automation series takes some stress off of our support team, as it indicates that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic however is one less thing that our customer success team need to consider.

Active Campaign Email Marketing Deals Compare 2020

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Endeavor Harbour, an automated email series is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While non-traditional, using marketing automation to streamline our new staff member onboarding has actually made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that request a task from our site to complete a short test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Deals Compare 2020).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a lot of informative information about candidates. For example, among our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Deals Compare 2020

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with potential candidates, and makes sure that we just consider the best candidates to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that required a nudge or two.

By sending out the email from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and came across more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Email Marketing Deals Compare 2020). Not only was it just as effective as me emailing them, it indicated I could stop sending an email that I disliked sending out– and it conserved me time!There are couple of tools that I completely recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in at first look.

Active Campaign Email Marketing Deals Compare 2020

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The company organizes its strategies depending on the number of customers you’re seeking to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which provides both basic plans with limited emails, and more pricey unlimited plans. Active Campaign Email Marketing Deals Compare 2020.

Active Campaign Email Marketing Deals Compare 2020

ActiveCampaign provides a 14-day free trial that does not need a credit card. To begin, all you need is your business name and email address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, but reveal up on the dashboard anyhow if you’re utilizing the totally free trial. Active Campaign Email Marketing Deals Compare 2020. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Deals Compare 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and lots of more. This is another area where it bests Campaign Monitor, which has no third party integration. Active Campaign Email Marketing Deals Compare 2020.

Before you add any contacts, though, you have to produce a list, much like with Campaign Display. When you develop a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to quickly develop customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a standard design template initially.

Active Campaign Email Marketing Deals Compare 2020

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is a little easier because you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Deals Compare 2020

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Deals Compare 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Active Campaign Email Marketing Deals Compare 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Deals Compare 2020

I typically don’t believe prices ought to be a significant factor in deciding the best e-mail marketing platform for your company. Having the right features for your marketing technique will ultimately offset whatever cost differences you discover. However, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Deals Compare 2020

Active Campaign Email Marketing Deals Compare 2020

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running a company) that individuals think it’s been composed by hand. We have actually even received a lot of praise from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the second time around only send out the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Deals Compare 2020). If somebody opens your e-mail however doesn’t click through to your deal it means that they were captivated by your subject line, however the deal wasn’t quite best for them.

Active Campaign Email Marketing Deals Compare 2020

Among our most responded-to e-mail campaigns is a basic email that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Deals Compare 2020). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to immediately move customers between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Deals Compare 2020

I have to confess, collecting NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it suggests that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy however is one less thing that our consumer success group need to believe about.

Active Campaign Email Marketing Deals Compare 2020

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker joins Venture Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a task from our site to finish a brief test that tells us more about them and how they fix issues (Active Campaign Email Marketing Deals Compare 2020).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the best fit. It also gives us a lot of informative details about candidates. For example, among our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Deals Compare 2020

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with prospective prospects, and ensures that we just consider the absolute best applicants to come in for an interview. I utilized to dislike chasing after up billings. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the email from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of a person asking for an invoice to be paid (Active Campaign Email Marketing Deals Compare 2020). Not just was it simply as efficient as me emailing them, it implied I might stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I totally advise daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be hard to take in at very first glimpse.

Active Campaign Email Marketing Deals Compare 2020

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending upon the number of customers you’re aiming to reach. Strategies begin at $9 each month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes several features consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of endless emails, unlike Campaign Screen, which offers both basic strategies with restricted emails, and more pricey unrestricted plans. Active Campaign Email Marketing Deals Compare 2020.

Active Campaign Email Marketing Deals Compare 2020

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get started, all you need is your business name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise provides CRM and other features that you may not plan to use, but appear on the control panel anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Deals Compare 2020. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Deals Compare 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Active Campaign Email Marketing Deals Compare 2020.

Before you add any contacts, though, you need to create a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly develop customized fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, offered you make a standard template first.

Active Campaign Email Marketing Deals Compare 2020

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, however their email editing experience is a little easier because you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Deals Compare 2020

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a spouse – Active Campaign Email Marketing Deals Compare 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Active Campaign Email Marketing Deals Compare 2020Active Campaign Email Marketing Deals Compare 2020

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually already mentioned.

Active Campaign Email Marketing Deals Compare 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Deals Compare 2020

I typically don’t believe pricing must be a significant consider choosing the best email marketing platform for your company. Having the best functions for your marketing technique will eventually make up for whatever rate distinctions you discover. However, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.