Active Campaign Email Marketing Customer Service Chat

Active Campaign Email Marketing Customer Service Chat

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using data captured from our Leadformly form to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I presume the reason is because it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals believe it’s been composed by hand. We have actually even received a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Customer Service Chat). If somebody opens your e-mail however doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Active Campaign Email Marketing Customer Service Chat

Among our most responded-to email campaigns is a simple email that we send out to everybody who participates in a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Customer Service Chat). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

While it’s implied to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move customers between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Customer Service Chat

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better outcomes from their lead capture forms. This automation sequence takes some stress off of our assistance group, as it means that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success team need to consider.

Active Campaign Email Marketing Customer Service Chat

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has made this process a lot much easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that use for a task from our site to complete a brief test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Customer Service Chat).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It likewise provides us a lot of insightful info about candidates. For instance, one of our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Customer Service Chat

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential prospects, and ensures that we only consider the best applicants to come in for an interview. I used to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a push or more.

By sending out the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual asking for a billing to be paid (Active Campaign Email Marketing Customer Service Chat). Not just was it simply as reliable as me emailing them, it suggested I might stop sending out an email that I hated sending– and it conserved me time!There are couple of tools that I wholeheartedly advise daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glance.

Active Campaign Email Marketing Customer Service Chat

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending on the number of subscribers you’re looking to reach. Plans start at $9 monthly for approximately 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that includes several functions including consumer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Screen, which uses both basic plans with minimal emails, and more pricey limitless plans. Active Campaign Email Marketing Customer Service Chat.

Active Campaign Email Marketing Customer Service Chat

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To get begun, all you need is your company name and e-mail address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s hard to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you may not plan to utilize, however show up on the dashboard anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing Customer Service Chat. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Customer Service Chat

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third celebration combination. Active Campaign Email Marketing Customer Service Chat.

Before you include any contacts, though, you need to develop a list, similar to with Campaign Screen. When you produce a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to easily create custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a standard template first.

Active Campaign Email Marketing Customer Service Chat

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Customer Service Chat

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like choosing a spouse – Active Campaign Email Marketing Customer Service Chat. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I’ve already mentioned.

Active Campaign Email Marketing Customer Service Chat

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 customers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Customer Service Chat

I typically don’t think prices ought to be a major consider choosing the ideal e-mail marketing platform for your service. Having the right features for your marketing strategy will ultimately make up for whatever rate distinctions you discover. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Customer Service Chat

Active Campaign Email Marketing Customer Service Chat

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using information caught from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Basically, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the factor is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running an agency) that people believe it’s been composed by hand. We’ve even received a great deal of praise from individuals who’ve determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Customer Service Chat). If somebody opens your e-mail however doesn’t click through to your deal it indicates that they were fascinated by your subject line, but the deal wasn’t quite best for them.

Active Campaign Email Marketing Customer Service Chat

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Customer Service Chat). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move clients in between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Customer Service Chat

I need to confess, collecting NPS ratings in ActiveCampaign is not easy. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better outcomes from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it implies that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s essential that we learn what caused this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s easy but is one less thing that our client success team requirement to consider.

Active Campaign Email Marketing Customer Service Chat

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Venture Harbour, an automatic email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that apply for a job from our site to complete a brief test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Customer Service Chat).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also gives us a great deal of informative details about prospects. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Customer Service Chat

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible prospects, and ensures that we only consider the absolute best candidates to come in for an interview. I used to dislike chasing up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or more.

By sending out the email from a ‘noreply@’ e-mail address rather than my individual email address it depersonalised the message and discovered more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Email Marketing Customer Service Chat). Not just was it simply as reliable as me emailing them, it implied I could stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I completely suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of endless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in at very first glance.

Active Campaign Email Marketing Customer Service Chat

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that includes several functions consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In in between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted emails, unlike Campaign Monitor, which provides both fundamental plans with minimal e-mails, and more pricey limitless strategies. Active Campaign Email Marketing Customer Service Chat.

Active Campaign Email Marketing Customer Service Chat

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get going, all you require is your business name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glance. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also offers CRM and other features that you may not prepare to utilize, however appear on the control panel anyway if you’re utilizing the free trial. Active Campaign Email Marketing Customer Service Chat. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Customer Service Chat

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Customer Service Chat.

Prior to you include any contacts, though, you need to create a list, just like with Campaign Display. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged email, but not the other 2, however I had the ability to quickly develop customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, offered you make a basic template initially.

Active Campaign Email Marketing Customer Service Chat

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat easier in that you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Customer Service Chat

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like picking a partner – Active Campaign Email Marketing Customer Service Chat. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Active Campaign Email Marketing Customer Service ChatActive Campaign Email Marketing Customer Service Chat

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve currently discussed.

Active Campaign Email Marketing Customer Service Chat

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require far more than standard broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Customer Service Chat

I usually don’t believe prices should be a significant element in deciding the right email marketing platform for your organisation. Having the best functions for your marketing strategy will ultimately offset whatever rate distinctions you discover. But, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.