Active Campaign Email Marketing Coupons Sales April

Active Campaign Email Marketing Coupons Sales April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is utilizing data caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this allows you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I think the factor is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that people think it’s been composed by hand. We have actually even received a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Coupons Sales April). If somebody opens your email but does not click through to your deal it suggests that they were captivated by your subject line, however the deal wasn’t quite best for them.

Active Campaign Email Marketing Coupons Sales April

Among our most responded-to email campaigns is an easy e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Coupons Sales April). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move customers between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Coupons Sales April

I have to confess, gathering NPS scores in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture kinds. This automation sequence takes some strain off of our support group, as it implies that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s important that we learn what caused this. In ActiveCampaign, we immediately set off a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and series. It’s basic but is one less thing that our customer success team requirement to think of.

Active Campaign Email Marketing Coupons Sales April

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, financing, and worker training. When a new employee signs up with Venture Harbour, an automated e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new staff member onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that apply for a job from our website to finish a brief quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Coupons Sales April).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise offers us a lot of informative info about prospects. For example, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Coupons Sales April

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and ensures that we just consider the absolute best candidates to come in for an interview. I used to hate chasing after up billings. While the majority of our customers paid their billings on time, there were always a couple of that needed a push or 2.

By sending out the email from a ‘noreply@’ e-mail address instead of my personal email address it depersonalised the message and encountered more as an alert instead of a person requesting for a billing to be paid (Active Campaign Email Marketing Coupons Sales April). Not only was it simply as reliable as me emailing them, it implied I might stop sending an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in in the beginning look.

Active Campaign Email Marketing Coupons Sales April

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid by means of live chat, however not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The company arranges its strategies depending on the number of customers you’re seeking to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes several functions including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include limitless emails, unlike Campaign Monitor, which provides both fundamental strategies with minimal e-mails, and more pricey unrestricted plans. Active Campaign Email Marketing Coupons Sales April.

Active Campaign Email Marketing Coupons Sales April

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To begin, all you require is your business name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s difficult to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other features that you may not plan to utilize, however appear on the dashboard anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing Coupons Sales April. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Coupons Sales April

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and many more. This is another area where it bests Campaign Screen, which has no third party integration. Active Campaign Email Marketing Coupons Sales April.

Prior to you include any contacts, however, you need to create a list, just like with Campaign Monitor. When you produce a list, you require to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged email, but not the other two, but I was able to quickly develop custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a basic template first.

Active Campaign Email Marketing Coupons Sales April

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is very plain, but easy to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat easier because you can create inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Coupons Sales April

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform resembles choosing a partner – Active Campaign Email Marketing Coupons Sales April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Email Marketing Coupons Sales April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform just because it’s cheaper on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing Coupons Sales April

I normally don’t think rates ought to be a major consider deciding the ideal e-mail marketing platform for your company. Having the best features for your marketing technique will ultimately offset whatever rate distinctions you discover. But, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Coupons Sales April

Active Campaign Email Marketing Coupons Sales April

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing data captured from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this permits you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written manually. We’ve even received a great deal of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send out the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Coupons Sales April). If someone opens your e-mail however doesn’t click through to your deal it means that they were fascinated by your subject line, however the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Coupons Sales April

One of our most responded-to email campaigns is a basic e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Coupons Sales April). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

While it’s indicated to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move clients in between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Coupons Sales April

I have to admit, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it suggests that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s simple however is one less thing that our client success group need to think of.

Active Campaign Email Marketing Coupons Sales April

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to enhance our new employee onboarding has actually made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a job from our website to finish a short test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Coupons Sales April).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise gives us a great deal of informative details about prospects. For instance, among our values at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Coupons Sales April

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and guarantees that we just think about the best candidates to come in for an interview. I used to dislike going after up invoices. While the bulk of our clients paid their invoices on time, there were always a few that needed a push or 2.

By sending the email from a ‘noreply@’ email address instead of my personal email address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Active Campaign Email Marketing Coupons Sales April). Not only was it just as efficient as me emailing them, it meant I could stop sending an email that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in at very first glimpse.

Active Campaign Email Marketing Coupons Sales April

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business organizes its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that includes several functions including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of limitless e-mails, unlike Campaign Display, which provides both fundamental plans with minimal emails, and more expensive unrestricted strategies. Active Campaign Email Marketing Coupons Sales April.

Active Campaign Email Marketing Coupons Sales April

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get going, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other functions that you may not plan to use, however show up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Coupons Sales April. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Coupons Sales April

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Coupons Sales April.

Before you include any contacts, though, you need to create a list, simply like with Campaign Monitor. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily create customized fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a basic design template initially.

Active Campaign Email Marketing Coupons Sales April

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is a little much easier because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Coupons Sales April

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a spouse – Active Campaign Email Marketing Coupons Sales April. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing Coupons Sales AprilActive Campaign Email Marketing Coupons Sales April

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually already pointed out.

Active Campaign Email Marketing Coupons Sales April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Coupons Sales April

I typically do not think prices must be a major consider deciding the right email marketing platform for your service. Having the ideal functions for your marketing method will ultimately offset whatever price differences you find. But, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.