Active Campaign Email Marketing Coupons Current 2020

Active Campaign Email Marketing Coupons Current 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing data caught from our Leadformly form to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I think the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed by hand. We have actually even received a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails twice, but the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Coupons Current 2020). If someone opens your email but does not click through to your offer it implies that they were captivated by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing Coupons Current 2020

Among our most responded-to email campaigns is a basic email that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Coupons Current 2020). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly since …’.

When we first started purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

While it’s meant to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move customers between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Coupons Current 2020

I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve arise from their lead capture kinds. This automation series takes some stress off of our support group, as it suggests that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our customer success group need to think about.

Active Campaign Email Marketing Coupons Current 2020

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new employee signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are aligned with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our new employee onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that make an application for a task from our website to finish a brief test that tells us more about them and how they fix issues (Active Campaign Email Marketing Coupons Current 2020).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the right fit. It likewise offers us a great deal of insightful information about prospects. For instance, one of our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Coupons Current 2020

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we only think about the very best applicants to come in for an interview. I utilized to hate chasing after up billings. While the bulk of our customers paid their billings on time, there were always a couple of that needed a push or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual asking for a billing to be paid (Active Campaign Email Marketing Coupons Current 2020). Not just was it just as reliable as me emailing them, it suggested I could stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I totally advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in at very first glance.

Active Campaign Email Marketing Coupons Current 2020

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Display in numerous ways, though each bests the other one in some locations. For the finest email marketing experience aim to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its strategies depending upon the variety of customers you’re seeking to reach. Strategies begin at $9 per month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include limitless emails, unlike Campaign Screen, which uses both standard plans with minimal e-mails, and more costly limitless strategies. Active Campaign Email Marketing Coupons Current 2020.

Active Campaign Email Marketing Coupons Current 2020

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To begin, all you need is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at first look. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise provides CRM and other functions that you may not plan to utilize, however appear on the control panel anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Coupons Current 2020. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Coupons Current 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Coupons Current 2020.

Prior to you add any contacts, however, you have to create a list, simply like with Campaign Screen. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with adding e-mail, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly produce custom-made fields. You can also tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a fundamental design template first.

Active Campaign Email Marketing Coupons Current 2020

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly easier in that you can develop inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Coupons Current 2020

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a partner – Active Campaign Email Marketing Coupons Current 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I have actually already mentioned.

Active Campaign Email Marketing Coupons Current 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform just because it’s less expensive on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Coupons Current 2020

I normally do not think pricing needs to be a major aspect in choosing the best e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will eventually make up for whatever price differences you find. However, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Coupons Current 2020

Active Campaign Email Marketing Coupons Current 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing information captured from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this permits you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals presume it’s been written manually. We’ve even gotten a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around just send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Coupons Current 2020). If somebody opens your e-mail but doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Coupons Current 2020

Among our most responded-to e-mail projects is a basic email that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Coupons Current 2020). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move clients between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Coupons Current 2020

I have to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture forms. This automation series takes some stress off of our support group, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy but is one less thing that our client success team need to think of.

Active Campaign Email Marketing Coupons Current 2020

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new staff member joins Venture Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the business’s larger image vision and goals.

While unconventional, using marketing automation to streamline our new employee onboarding has actually made this procedure a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our site to finish a brief quiz that informs us more about them and how they fix problems (Active Campaign Email Marketing Coupons Current 2020).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the ideal fit. It likewise gives us a lot of informative details about prospects. For instance, one of our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Coupons Current 2020

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with prospective prospects, and makes sure that we only consider the extremely finest applicants to come in for an interview. I utilized to dislike chasing up invoices. While most of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and came across more as an alert rather than a person requesting an invoice to be paid (Active Campaign Email Marketing Coupons Current 2020). Not just was it simply as efficient as me emailing them, it meant I might stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I totally recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in at very first look.

Active Campaign Email Marketing Coupons Current 2020

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending on the number of subscribers you’re seeking to reach. Strategies start at $9 each month for as much as 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds several functions including client relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of limitless emails, unlike Campaign Display, which offers both standard plans with minimal emails, and more costly limitless strategies. Active Campaign Email Marketing Coupons Current 2020.

Active Campaign Email Marketing Coupons Current 2020

ActiveCampaign provides a 14-day free trial that does not need a charge card. To get started, all you need is your business name and email address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also offers CRM and other features that you may not prepare to use, however reveal up on the control panel anyway if you’re using the complimentary trial. Active Campaign Email Marketing Coupons Current 2020. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Coupons Current 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and many more. This is another location where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Coupons Current 2020.

Before you add any contacts, though, you need to produce a list, simply like with Campaign Screen. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized email, however not the other 2, however I had the ability to quickly create custom fields. You can also tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental design template first.

Active Campaign Email Marketing Coupons Current 2020

MailChimp’s built-in image editor is very effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly simpler because you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Coupons Current 2020

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a partner – Active Campaign Email Marketing Coupons Current 2020. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Active Campaign Email Marketing Coupons Current 2020Active Campaign Email Marketing Coupons Current 2020

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign Email Marketing Coupons Current 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform simply since it’s more affordable on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than basic broadcasts and automations, AWeber might be an excellent option.

Active Campaign Email Marketing Coupons Current 2020

I usually don’t believe rates should be a significant element in deciding the ideal e-mail marketing platform for your business. Having the best features for your marketing strategy will eventually offset whatever cost differences you discover. However, price is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.