Active Campaign Email Marketing Coupon Stackable

Active Campaign Email Marketing Coupon Stackable

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is utilizing information recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I presume the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed manually. We’ve even gotten a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Coupon Stackable). If somebody opens your email however doesn’t click through to your offer it means that they were fascinated by your subject line, but the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Coupon Stackable

Among our most responded-to e-mail projects is a simple email that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Coupon Stackable). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually created automation series to instantly move customers in between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Coupon Stackable

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it implies that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our customer success team requirement to believe about.

Active Campaign Email Marketing Coupon Stackable

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new worker signs up with Venture Harbour, an automatic email sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to enhance our new staff member onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our site to finish a brief test that informs us more about them and how they solve problems (Active Campaign Email Marketing Coupon Stackable).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the right fit. It likewise provides us a lot of informative details about candidates. For example, one of our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Coupon Stackable

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible candidates, and guarantees that we just think about the extremely best candidates to come in for an interview. I utilized to dislike going after up billings. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending out the e-mail from a ‘noreply@’ email address instead of my personal e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting for a billing to be paid (Active Campaign Email Marketing Coupon Stackable). Not only was it just as reliable as me emailing them, it indicated I could stop sending out an e-mail that I hated sending– and it conserved me time!There are few tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in initially glance.

Active Campaign Email Marketing Coupon Stackable

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Campaign Display in many methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending upon the variety of customers you’re seeking to reach. Strategies begin at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that adds several functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which provides both basic strategies with restricted emails, and more costly unrestricted plans. Active Campaign Email Marketing Coupon Stackable.

Active Campaign Email Marketing Coupon Stackable

ActiveCampaign uses a 14-day free trial that does not need a charge card. To get going, all you require is your company name and e-mail address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s tough to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise offers CRM and other functions that you may not plan to use, but show up on the dashboard anyhow if you’re utilizing the totally free trial. Active Campaign Email Marketing Coupon Stackable. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Coupon Stackable

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Active Campaign Email Marketing Coupon Stackable.

Prior to you include any contacts, though, you have to produce a list, much like with Campaign Display. When you develop a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out adding e-mail, name, and birthday. It acknowledged email, however not the other two, but I had the ability to easily produce customized fields. You can also tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, provided you make a basic template first.

Active Campaign Email Marketing Coupon Stackable

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier because you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Coupon Stackable

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an email marketing platform resembles choosing a spouse – Active Campaign Email Marketing Coupon Stackable. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently discussed.

Active Campaign Email Marketing Coupon Stackable

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform just because it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than standard broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Coupon Stackable

I usually do not think prices needs to be a significant aspect in choosing the ideal email marketing platform for your business. Having the best functions for your marketing strategy will ultimately make up for whatever cost differences you find. However, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Coupon Stackable

Active Campaign Email Marketing Coupon Stackable

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information recorded from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the material in your e-mail projects using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that individuals believe it’s been written by hand. We have actually even received a great deal of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Coupon Stackable). If somebody opens your email however doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the deal wasn’t quite ideal for them.

Active Campaign Email Marketing Coupon Stackable

Among our most responded-to email campaigns is a simple e-mail that we send out to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Coupon Stackable). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly because …’.

When we first began investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

While it’s implied to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation series to instantly move customers in between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Coupon Stackable

I need to admit, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve outcomes from their lead capture forms. This automation sequence takes some strain off of our support group, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s basic however is one less thing that our client success group requirement to think about.

Active Campaign Email Marketing Coupon Stackable

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker joins Endeavor Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are aligned with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new staff member onboarding has made this procedure a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all candidates that use for a job from our website to finish a brief quiz that informs us more about them and how they fix problems (Active Campaign Email Marketing Coupon Stackable).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a great deal of informative details about candidates. For instance, one of our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Coupon Stackable

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible candidates, and ensures that we only think about the best candidates to come in for an interview. I used to dislike going after up billings. While most of our customers paid their invoices on time, there were constantly a few that required a nudge or more.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Email Marketing Coupon Stackable). Not just was it simply as reliable as me emailing them, it meant I might stop sending an email that I disliked sending– and it conserved me time!There are couple of tools that I completely advise on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in in the beginning glimpse.

Active Campaign Email Marketing Coupon Stackable

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live support, and generous functions.

The business arranges its plans depending upon the variety of subscribers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and limitless emails. At each subscriber level, you can update to a Plus strategy that includes a number of functions consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which uses both fundamental strategies with restricted emails, and more costly unlimited plans. Active Campaign Email Marketing Coupon Stackable.

Active Campaign Email Marketing Coupon Stackable

ActiveCampaign offers a 14-day free trial that does not need a charge card. To start, all you require is your company name and email address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first look. It’s difficult to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you may not plan to use, however appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Email Marketing Coupon Stackable. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Coupon Stackable

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Coupon Stackable.

Before you include any contacts, however, you have to develop a list, much like with Campaign Monitor. When you produce a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out including email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to easily produce customized fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a fundamental template first.

Active Campaign Email Marketing Coupon Stackable

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their templates are limited, which is great with me, however their email editing experience is a little simpler because you can create inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Coupon Stackable

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Coupon Stackable. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Active Campaign Email Marketing Coupon StackableActive Campaign Email Marketing Coupon Stackable

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Email Marketing Coupon Stackable

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform just because it’s more affordable on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Coupon Stackable

I usually don’t believe pricing should be a significant element in deciding the best e-mail marketing platform for your business. Having the right functions for your marketing technique will eventually make up for whatever cost distinctions you find. However, cost is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.