Active Campaign Email Marketing Cheap Pay As You Go

Active Campaign Email Marketing Cheap Pay As You Go

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running a company) that people believe it’s been written by hand. We have actually even gotten a great deal of praise from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, but the second time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Cheap Pay As You Go). If somebody opens your e-mail but doesn’t click through to your offer it implies that they were captivated by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Cheap Pay As You Go

Among our most responded-to email campaigns is a simple e-mail that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Cheap Pay As You Go). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to instantly move customers between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Cheap Pay As You Go

I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better results from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it means that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our client success group need to think about.

Active Campaign Email Marketing Cheap Pay As You Go

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new staff member signs up with Endeavor Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our brand-new worker onboarding has actually made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a task from our website to finish a brief test that informs us more about them and how they solve problems (Active Campaign Email Marketing Cheap Pay As You Go).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise provides us a lot of informative information about prospects. For instance, among our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Cheap Pay As You Go

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

This quiz is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with possible candidates, and guarantees that we only consider the extremely finest applicants to come in for an interview. I used to dislike going after up invoices. While the bulk of our customers paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending out the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and came throughout more as an alert rather than an individual requesting for an invoice to be paid (Active Campaign Email Marketing Cheap Pay As You Go). Not just was it just as reliable as me emailing them, it implied I could stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I completely suggest daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning glance.

Active Campaign Email Marketing Cheap Pay As You Go

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s similar to Campaign Screen in lots of methods, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending upon the number of subscribers you’re aiming to reach. Strategies start at $9 each month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of features including client relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of limitless emails, unlike Campaign Screen, which offers both standard strategies with restricted emails, and more pricey limitless plans. Active Campaign Email Marketing Cheap Pay As You Go.

Active Campaign Email Marketing Cheap Pay As You Go

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To begin, all you need is your company name and email address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also provides CRM and other features that you might not plan to utilize, but appear on the control panel anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Cheap Pay As You Go. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Cheap Pay As You Go

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Monitor, which has no 3rd celebration combination. Active Campaign Email Marketing Cheap Pay As You Go.

Before you add any contacts, however, you need to create a list, just like with Campaign Screen. When you develop a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried including email, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to quickly produce customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic design template initially.

Active Campaign Email Marketing Cheap Pay As You Go

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are restricted, which is fine with me, however their email editing experience is slightly simpler because you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Cheap Pay As You Go

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles choosing a spouse – Active Campaign Email Marketing Cheap Pay As You Go. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I’ve already discussed.

Active Campaign Email Marketing Cheap Pay As You Go

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 subscribers or more, and you do not need much more than basic broadcasts and automations, AWeber may be an excellent option.

Active Campaign Email Marketing Cheap Pay As You Go

I typically don’t believe rates ought to be a significant consider choosing the best email marketing platform for your business. Having the right features for your marketing strategy will ultimately make up for whatever price distinctions you find. However, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Cheap Pay As You Go

Active Campaign Email Marketing Cheap Pay As You Go

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data captured from our Leadformly form to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that people think it’s been written by hand. We have actually even received a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Cheap Pay As You Go). If someone opens your email however does not click through to your offer it implies that they were intrigued by your subject line, but the offer wasn’t rather right for them.

Active Campaign Email Marketing Cheap Pay As You Go

Among our most responded-to e-mail projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but does not sign up for an account (Active Campaign Email Marketing Cheap Pay As You Go). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly since …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

While it’s meant to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to instantly move customers in between various steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Cheap Pay As You Go

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get much better outcomes from their lead capture kinds. This automation series takes some pressure off of our support group, as it implies that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our client success team need to consider.

Active Campaign Email Marketing Cheap Pay As You Go

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new staff member signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our site to complete a short quiz that informs us more about them and how they fix problems (Active Campaign Email Marketing Cheap Pay As You Go).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the right fit. It likewise gives us a great deal of informative info about candidates. For example, among our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Cheap Pay As You Go

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and ensures that we just consider the best applicants to come in for an interview. I utilized to dislike chasing after up invoices. While the majority of our customers paid their invoices on time, there were always a few that needed a push or 2.

By sending the email from a ‘noreply@’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for a billing to be paid (Active Campaign Email Marketing Cheap Pay As You Go). Not only was it simply as reliable as me emailing them, it meant I might stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I wholeheartedly suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glimpse.

Active Campaign Email Marketing Cheap Pay As You Go

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some locations. For the finest email marketing experience aim to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending on the number of subscribers you’re aiming to reach. Plans begin at $9 monthly for approximately 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes several features consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Display, which provides both basic strategies with minimal emails, and more costly endless plans. Active Campaign Email Marketing Cheap Pay As You Go.

Active Campaign Email Marketing Cheap Pay As You Go

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To get started, all you need is your company name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign also provides CRM and other functions that you may not plan to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. Active Campaign Email Marketing Cheap Pay As You Go. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Cheap Pay As You Go

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Cheap Pay As You Go.

Prior to you include any contacts, though, you have to develop a list, similar to with Campaign Screen. When you produce a list, you require to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to easily create customized fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a basic template initially.

Active Campaign Email Marketing Cheap Pay As You Go

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are restricted, which is fine with me, but their e-mail editing experience is a little easier in that you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Cheap Pay As You Go

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles choosing a partner – Active Campaign Email Marketing Cheap Pay As You Go. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Active Campaign Email Marketing Cheap Pay As You GoActive Campaign Email Marketing Cheap Pay As You Go

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Active Campaign Email Marketing Cheap Pay As You Go

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Email Marketing Cheap Pay As You Go

I usually do not believe rates needs to be a significant consider choosing the best email marketing platform for your organisation. Having the right features for your marketing technique will eventually make up for whatever rate differences you discover. But, cost is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.