Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing Buy Or Wait

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data captured from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this permits you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I think the reason is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running a firm) that people think it’s been composed manually. We’ve even received a great deal of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the second time around only send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Buy Or Wait). If someone opens your email but doesn’t click through to your deal it suggests that they were captivated by your subject line, but the offer wasn’t quite best for them.

Active Campaign Email Marketing Buy Or Wait

One of our most responded-to email projects is a basic e-mail that we send out to everybody who attends a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Buy Or Wait). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to automatically move clients between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Buy Or Wait

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better arise from their lead capture types. This automation series takes some stress off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our client success team need to believe about.

Active Campaign Email Marketing Buy Or Wait

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and objectives.

While non-traditional, using marketing automation to streamline our brand-new employee onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that look for a job from our website to complete a short quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Buy Or Wait).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the best fit. It also provides us a great deal of informative details about candidates. For example, one of our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Buy Or Wait

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the extremely best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Active Campaign Email Marketing Buy Or Wait). Not only was it simply as effective as me emailing them, it indicated I might stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, consisting of unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glance.

Active Campaign Email Marketing Buy Or Wait

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending upon the variety of subscribers you’re looking to reach. Plans begin at $9 each month for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that includes several functions including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Display, which offers both basic plans with restricted e-mails, and more costly unlimited plans. Active Campaign Email Marketing Buy Or Wait.

Active Campaign Email Marketing Buy Or Wait

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To begin, all you need is your company name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at first glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, however appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Buy Or Wait. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Buy Or Wait

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and lots of more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Email Marketing Buy Or Wait.

Before you include any contacts, however, you need to create a list, just like with Campaign Display. When you produce a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried out adding e-mail, name, and birthday. It acknowledged email, however not the other two, but I had the ability to quickly produce custom-made fields. You can also tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental design template first.

Active Campaign Email Marketing Buy Or Wait

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is a little easier because you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Buy Or Wait

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles picking a partner – Active Campaign Email Marketing Buy Or Wait. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Active Campaign Email Marketing Buy Or Wait

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber may be an excellent option.

Active Campaign Email Marketing Buy Or Wait

I generally don’t think prices should be a significant consider choosing the best e-mail marketing platform for your organisation. Having the ideal features for your marketing method will eventually make up for whatever cost differences you find. However, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing Buy Or Wait

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I suspect the reason is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running a company) that people presume it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around only send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Buy Or Wait). If somebody opens your e-mail but does not click through to your deal it suggests that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

Active Campaign Email Marketing Buy Or Wait

Among our most responded-to e-mail projects is a basic email that we send out to everybody who attends a Leadformly webinar but does not register for an account (Active Campaign Email Marketing Buy Or Wait). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that many of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

While it’s suggested to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move customers in between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Buy Or Wait

I need to admit, gathering NPS ratings in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get much better outcomes from their lead capture types. This automation series takes some pressure off of our support team, as it means that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple but is one less thing that our customer success team requirement to believe about.

Active Campaign Email Marketing Buy Or Wait

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new worker joins Venture Harbour, an automated email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a task from our website to complete a brief test that tells us more about them and how they resolve problems (Active Campaign Email Marketing Buy Or Wait).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It likewise provides us a lot of informative information about prospects. For instance, one of our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up billings. While most of our customers paid their billings on time, there were always a few that needed a push or two.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for a billing to be paid (Active Campaign Email Marketing Buy Or Wait). Not just was it simply as efficient as me emailing them, it implied I could stop sending out an email that I hated sending out– and it saved me time!There are couple of tools that I completely suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in at first glimpse.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some locations. For the finest e-mail marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its plans depending on the variety of customers you’re aiming to reach. Strategies start at $9 per month for up to 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that adds numerous functions consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Screen, which offers both standard strategies with restricted e-mails, and more pricey endless strategies. Active Campaign Email Marketing Buy Or Wait.

Active Campaign Email Marketing Buy Or Wait

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To begin, all you need is your company name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign likewise uses CRM and other features that you might not plan to use, however reveal up on the control panel anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing Buy Or Wait. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Buy Or Wait

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Buy Or Wait.

Before you add any contacts, though, you need to create a list, just like with Campaign Screen. When you develop a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I checked out adding e-mail, name, and birthday. It recognized email, but not the other two, however I was able to easily create custom-made fields. You can likewise tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a standard design template initially.

Active Campaign Email Marketing Buy Or Wait

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is a little simpler in that you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Buy Or Wait

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform resembles selecting a partner – Active Campaign Email Marketing Buy Or Wait. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Active Campaign Email Marketing Buy Or Wait

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform just since it’s cheaper on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Buy Or Wait

I usually don’t believe rates should be a significant aspect in choosing the right email marketing platform for your service. Having the best features for your marketing technique will ultimately make up for whatever cost differences you discover. But, rate is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing Buy Or Wait

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing data captured from our Leadformly kind to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this permits you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I believe the factor is because it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that people believe it’s been composed manually. We have actually even received a great deal of appreciation from people who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Buy Or Wait). If somebody opens your email however doesn’t click through to your deal it indicates that they were intrigued by your subject line, however the offer wasn’t quite right for them.

Active Campaign Email Marketing Buy Or Wait

Among our most responded-to email campaigns is an easy email that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Buy Or Wait). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly since …’.

When we first started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

While it’s suggested to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually created automation series to immediately move customers in between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Buy Or Wait

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better results from their lead capture forms. This automation series takes some strain off of our assistance group, as it suggests that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our client success group need to consider.

Active Campaign Email Marketing Buy Or Wait

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member signs up with Endeavor Harbour, an automated email sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While unconventional, using marketing automation to simplify our new staff member onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our website to complete a short test that tells us more about them and how they solve issues (Active Campaign Email Marketing Buy Or Wait).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise gives us a lot of insightful information about candidates. For example, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Buy Or Wait

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with possible prospects, and makes sure that we just think about the best candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our customers paid their billings on time, there were always a few that required a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting for a billing to be paid (Active Campaign Email Marketing Buy Or Wait). Not only was it simply as effective as me emailing them, it implied I could stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glimpse.

Active Campaign Email Marketing Buy Or Wait

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company organizes its strategies depending upon the number of customers you’re looking to reach. Strategies begin at $9 each month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of features consisting of customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include unlimited emails, unlike Campaign Screen, which offers both fundamental plans with limited emails, and more expensive unrestricted strategies. Active Campaign Email Marketing Buy Or Wait.

Active Campaign Email Marketing Buy Or Wait

ActiveCampaign uses a 14-day free trial that does not require a charge card. To start, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise offers CRM and other features that you might not plan to use, however appear on the control panel anyway if you’re utilizing the free trial. Active Campaign Email Marketing Buy Or Wait. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Buy Or Wait

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no third party integration. Active Campaign Email Marketing Buy Or Wait.

Prior to you include any contacts, however, you need to produce a list, much like with Campaign Monitor. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to easily create custom fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard template initially.

Active Campaign Email Marketing Buy Or Wait

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their design templates are limited, which is great with me, however their e-mail editing experience is a little simpler because you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Buy Or Wait

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a spouse – Active Campaign Email Marketing Buy Or Wait. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Active Campaign  Email Marketing Buy Or WaitActive Campaign Email Marketing Buy Or Wait

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Active Campaign Email Marketing Buy Or Wait

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform just because it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Buy Or Wait

I normally do not think prices should be a significant consider deciding the ideal email marketing platform for your organisation. Having the right functions for your marketing method will eventually offset whatever price distinctions you discover. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing Buy Or Wait

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information captured from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to customise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I suspect the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that people think it’s been written by hand. We have actually even received a great deal of praise from people who’ve recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Buy Or Wait). If someone opens your email however does not click through to your offer it means that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Active Campaign Email Marketing Buy Or Wait

Among our most responded-to email projects is a basic email that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Buy Or Wait). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly since …’.

When we initially started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation series to automatically move clients between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Buy Or Wait

I have to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve results from their lead capture kinds. This automation sequence takes some stress off of our support team, as it indicates that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy however is one less thing that our customer success team requirement to think of.

Active Campaign Email Marketing Buy Or Wait

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker signs up with Venture Harbour, an automated e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While unconventional, using marketing automation to simplify our new employee onboarding has made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that apply for a job from our website to finish a short test that tells us more about them and how they solve problems (Active Campaign Email Marketing Buy Or Wait).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise gives us a lot of informative info about candidates. For instance, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and ensures that we just consider the really best applicants to come in for an interview. I used to dislike chasing after up billings. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Email Marketing Buy Or Wait). Not only was it simply as reliable as me emailing them, it implied I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally recommend on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in at very first look.

Active Campaign Email Marketing Buy Or Wait

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the finest email marketing experience look to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can update to a Plus plan that includes a number of features including client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Screen, which provides both basic strategies with restricted emails, and more pricey unlimited strategies. Active Campaign Email Marketing Buy Or Wait.

Active Campaign Email Marketing Buy Or Wait

ActiveCampaign provides a 14-day free trial that does not require a charge card. To start, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyway if you’re using the free trial. Active Campaign Email Marketing Buy Or Wait. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Buy Or Wait

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Buy Or Wait.

Before you include any contacts, however, you have to create a list, much like with Campaign Display. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried adding e-mail, name, and birthday. It acknowledged email, however not the other two, however I was able to quickly develop custom fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, offered you make a basic design template initially.

Active Campaign Email Marketing Buy Or Wait

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly much easier in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Buy Or Wait

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Buy Or Wait. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Active Campaign Email Marketing  Buy Or WaitActive Campaign Email Marketing Buy Or Wait

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually already discussed.

Active Campaign Email Marketing Buy Or Wait

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be an excellent option.

Active Campaign Email Marketing Buy Or Wait

I usually don’t believe prices ought to be a major consider choosing the best e-mail marketing platform for your company. Having the ideal features for your marketing method will eventually offset whatever cost distinctions you discover. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.