Active Campaign Email Marketing Amazon Cheap

Active Campaign Email Marketing Amazon Cheap

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is using information recorded from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Generally, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and includes adequate personalisation (it referrals that they’re running a firm) that individuals presume it’s been written by hand. We have actually even received a lot of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, however the 2nd time around just send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Amazon Cheap). If someone opens your email however doesn’t click through to your offer it suggests that they were fascinated by your subject line, however the offer wasn’t quite best for them.

Active Campaign Email Marketing Amazon Cheap

Among our most responded-to email projects is a simple email that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Amazon Cheap). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

While it’s meant to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move clients in between different actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Amazon Cheap

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better outcomes from their lead capture kinds. This automation series takes some stress off of our support team, as it implies that we can address concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our consumer success group need to think of.

Active Campaign Email Marketing Amazon Cheap

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Venture Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to improve our new worker onboarding has made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that look for a job from our website to complete a short quiz that tells us more about them and how they fix problems (Active Campaign Email Marketing Amazon Cheap).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the right fit. It also provides us a great deal of insightful details about prospects. For example, among our values at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Amazon Cheap

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and ensures that we only consider the very finest candidates to come in for an interview. I utilized to hate going after up invoices. While most of our clients paid their invoices on time, there were always a couple of that required a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting a billing to be paid (Active Campaign Email Marketing Amazon Cheap). Not only was it simply as reliable as me emailing them, it indicated I might stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I completely recommend every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unlimited emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in in the beginning look.

Active Campaign Email Marketing Amazon Cheap

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some locations. For the best e-mail marketing experience look to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live assistance, and generous features.

The company organizes its strategies depending on the number of subscribers you’re looking to reach. Plans begin at $9 per month for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless emails, unlike Campaign Monitor, which uses both basic plans with minimal e-mails, and more expensive unlimited strategies. Active Campaign Email Marketing Amazon Cheap.

Active Campaign Email Marketing Amazon Cheap

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To start, all you require is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also uses CRM and other functions that you might not prepare to use, however reveal up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Email Marketing Amazon Cheap. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Amazon Cheap

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Amazon Cheap.

Prior to you include any contacts, though, you have to produce a list, just like with Campaign Screen. When you develop a list, you need to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, however not the other two, but I was able to easily develop custom-made fields. You can likewise tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a fundamental template initially.

Active Campaign Email Marketing Amazon Cheap

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is slightly much easier because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Amazon Cheap

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Active Campaign Email Marketing Amazon Cheap. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually currently mentioned.

Active Campaign Email Marketing Amazon Cheap

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform simply because it’s more affordable on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Amazon Cheap

I usually don’t think prices needs to be a significant factor in deciding the best email marketing platform for your business. Having the best functions for your marketing strategy will ultimately offset whatever cost distinctions you discover. However, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Amazon Cheap

Active Campaign Email Marketing Amazon Cheap

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using information captured from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I suspect the factor is because it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals suspect it’s been composed by hand. We have actually even received a great deal of praise from individuals who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around just send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Amazon Cheap). If somebody opens your email however does not click through to your offer it means that they were captivated by your subject line, however the deal wasn’t quite right for them.

Active Campaign Email Marketing Amazon Cheap

One of our most responded-to e-mail campaigns is a simple e-mail that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Active Campaign Email Marketing Amazon Cheap). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move customers in between various steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Amazon Cheap

I have to admit, gathering NPS ratings in ActiveCampaign is not easy. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve outcomes from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately activate a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our client success group requirement to believe about.

Active Campaign Email Marketing Amazon Cheap

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new worker signs up with Endeavor Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the company’s larger photo vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that request a task from our website to complete a brief test that informs us more about them and how they fix issues (Active Campaign Email Marketing Amazon Cheap).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It also gives us a great deal of insightful details about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Amazon Cheap

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective candidates, and guarantees that we just consider the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their billings on time, there were constantly a few that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Email Marketing Amazon Cheap). Not just was it simply as efficient as me emailing them, it meant I could stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in in the beginning look.

Active Campaign Email Marketing Amazon Cheap

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the variety of customers you’re aiming to reach. Strategies start at $9 each month for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes a number of features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include endless e-mails, unlike Campaign Display, which provides both basic plans with restricted emails, and more expensive unlimited plans. Active Campaign Email Marketing Amazon Cheap.

Active Campaign Email Marketing Amazon Cheap

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get begun, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you may not prepare to use, but appear on the control panel anyway if you’re using the free trial. Active Campaign Email Marketing Amazon Cheap. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Amazon Cheap

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Email Marketing Amazon Cheap.

Prior to you add any contacts, though, you need to create a list, much like with Campaign Display. When you develop a list, you require to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with including email, name, and birthday. It recognized email, however not the other two, but I had the ability to quickly develop customized fields. You can likewise tag contacts for simple searching. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard template first.

Active Campaign Email Marketing Amazon Cheap

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly easier because you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Amazon Cheap

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an email marketing platform is like choosing a partner – Active Campaign Email Marketing Amazon Cheap. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign Email Marketing Amazon CheapActive Campaign Email Marketing Amazon Cheap

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Email Marketing Amazon Cheap

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform just since it’s more affordable on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Amazon Cheap

I usually do not believe prices should be a major consider choosing the ideal e-mail marketing platform for your organisation. Having the ideal functions for your marketing method will ultimately offset whatever rate differences you discover. But, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.