Active Campaign Discount Voucher For Annual Subscription

Active Campaign Discount Voucher For Annual Subscription

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing data caught from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the content in your email projects using rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the factor is since it sounds natural and includes adequate personalisation (it references that they’re running an agency) that people suspect it’s been composed manually. We’ve even received a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Discount Voucher For Annual Subscription). If someone opens your email however does not click through to your deal it implies that they were fascinated by your subject line, but the deal wasn’t quite best for them.

Active Campaign Discount Voucher For Annual Subscription

Among our most responded-to email projects is a basic email that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Discount Voucher For Annual Subscription). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly since …’.

When we first began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move customers in between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Discount Voucher For Annual Subscription

I have to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve outcomes from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it implies that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s crucial that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our client success group need to think about.

Active Campaign Discount Voucher For Annual Subscription

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker joins Venture Harbour, an automatic email series is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to improve our new staff member onboarding has made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that make an application for a task from our site to complete a brief quiz that informs us more about them and how they fix problems (Active Campaign Discount Voucher For Annual Subscription).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the right fit. It also offers us a lot of insightful details about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Discount Voucher For Annual Subscription

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with prospective candidates, and guarantees that we just consider the absolute best candidates to come in for an interview. I utilized to hate going after up billings. While the bulk of our customers paid their invoices on time, there were constantly a couple of that needed a push or more.

By sending out the email from a ‘noreply@’ email address instead of my personal e-mail address it depersonalised the message and discovered more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Discount Voucher For Annual Subscription). Not only was it just as effective as me emailing them, it suggested I might stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I completely advise daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glimpse.

Active Campaign Discount Voucher For Annual Subscription

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live support, and generous features.

The business organizes its plans depending upon the number of customers you’re seeking to reach. Strategies start at $9 monthly for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of endless e-mails, unlike Campaign Monitor, which uses both basic strategies with limited emails, and more costly endless strategies. Active Campaign Discount Voucher For Annual Subscription.

Active Campaign Discount Voucher For Annual Subscription

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get going, all you require is your company name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, however appear on the control panel anyhow if you’re utilizing the free trial. Active Campaign Discount Voucher For Annual Subscription. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Discount Voucher For Annual Subscription

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. Active Campaign Discount Voucher For Annual Subscription.

Before you include any contacts, though, you need to develop a list, just like with Campaign Display. When you produce a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I tried adding email, name, and birthday. It acknowledged email, but not the other two, but I was able to easily create customized fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental template first.

Active Campaign Discount Voucher For Annual Subscription

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat easier in that you can create inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Discount Voucher For Annual Subscription

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an e-mail marketing platform is like selecting a spouse – Active Campaign Discount Voucher For Annual Subscription. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Active Campaign Discount Voucher For Annual Subscription

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber may be a great option.

Active Campaign Discount Voucher For Annual Subscription

I usually don’t believe prices needs to be a major consider deciding the right email marketing platform for your business. Having the ideal features for your marketing method will eventually make up for whatever rate distinctions you find. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Discount Voucher For Annual Subscription

Active Campaign Discount Voucher For Annual Subscription

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually experimented with a lot is using data caught from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I suspect the reason is because it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that people suspect it’s been written by hand. We’ve even received a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Discount Voucher For Annual Subscription). If someone opens your e-mail however doesn’t click through to your offer it indicates that they were captivated by your subject line, however the deal wasn’t rather best for them.

Active Campaign Discount Voucher For Annual Subscription

One of our most responded-to email projects is a basic email that we send to everybody who participates in a Leadformly webinar however does not register for an account (Active Campaign Discount Voucher For Annual Subscription). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first started purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to automatically move clients in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Discount Voucher For Annual Subscription

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve outcomes from their lead capture forms. This automation series takes some strain off of our assistance team, as it indicates that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our consumer success team need to believe about.

Active Campaign Discount Voucher For Annual Subscription

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new staff member joins Venture Harbour, an automatic email series is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While non-traditional, using marketing automation to simplify our new employee onboarding has made this process a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our website to complete a short quiz that informs us more about them and how they solve issues (Active Campaign Discount Voucher For Annual Subscription).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the best fit. It likewise offers us a great deal of informative information about candidates. For instance, one of our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Discount Voucher For Annual Subscription

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

This test is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective candidates, and makes sure that we only consider the absolute best candidates to come in for an interview. I used to hate chasing after up billings. While the bulk of our clients paid their invoices on time, there were always a few that needed a nudge or two.

By sending the e-mail from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and encountered more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Discount Voucher For Annual Subscription). Not just was it just as reliable as me emailing them, it meant I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I totally suggest daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning look.

Active Campaign Discount Voucher For Annual Subscription

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re aiming to reach. Plans start at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that adds several features including client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which uses both fundamental strategies with limited emails, and more costly unlimited strategies. Active Campaign Discount Voucher For Annual Subscription.

Active Campaign Discount Voucher For Annual Subscription

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get going, all you require is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glance. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated because ActiveCampaign also uses CRM and other features that you might not plan to use, but show up on the dashboard anyhow if you’re using the totally free trial. Active Campaign Discount Voucher For Annual Subscription. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Discount Voucher For Annual Subscription

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no third party combination. Active Campaign Discount Voucher For Annual Subscription.

Prior to you include any contacts, though, you need to create a list, simply like with Campaign Display. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried including e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to quickly develop customized fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic template initially.

Active Campaign Discount Voucher For Annual Subscription

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, but their email modifying experience is a little easier in that you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Discount Voucher For Annual Subscription

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a spouse – Active Campaign Discount Voucher For Annual Subscription. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Active Campaign Discount Voucher For Annual SubscriptionActive Campaign Discount Voucher For Annual Subscription

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually already pointed out.

Active Campaign Discount Voucher For Annual Subscription

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be a good choice.

Active Campaign Discount Voucher For Annual Subscription

I normally don’t believe prices ought to be a significant consider choosing the ideal e-mail marketing platform for your company. Having the best features for your marketing technique will ultimately offset whatever rate differences you find. However, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.