Active Campaign Deals For Memorial Day April 2020

Active Campaign Deals For Memorial Day April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve try out a lot is using information recorded from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this permits you to personalise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is because it sounds natural and consists of enough personalisation (it referrals that they’re running a company) that individuals presume it’s been composed manually. We’ve even received a great deal of appreciation from people who’ve identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Deals For Memorial Day April 2020). If somebody opens your email however doesn’t click through to your deal it indicates that they were interested by your subject line, however the deal wasn’t rather ideal for them.

Active Campaign Deals For Memorial Day April 2020

Among our most responded-to email campaigns is a basic e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Deals For Memorial Day April 2020). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

While it’s suggested to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move clients between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Deals For Memorial Day April 2020

I have to admit, gathering NPS scores in ActiveCampaign is not easy. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better arise from their lead capture types. This automation series takes some pressure off of our support team, as it implies that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and series. It’s basic however is one less thing that our customer success team requirement to think of.

Active Campaign Deals For Memorial Day April 2020

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member signs up with Venture Harbour, an automated email series is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While unconventional, using marketing automation to improve our brand-new staff member onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that get a job from our site to finish a brief test that informs us more about them and how they fix problems (Active Campaign Deals For Memorial Day April 2020).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a great deal of informative info about candidates. For instance, one of our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Deals For Memorial Day April 2020

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only consider the absolute best applicants to come in for an interview. I used to dislike going after up billings. While the majority of our customers paid their invoices on time, there were constantly a few that required a nudge or more.

By sending out the e-mail from a ‘noreply@’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Deals For Memorial Day April 2020). Not just was it simply as reliable as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I totally advise on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glimpse.

Active Campaign Deals For Memorial Day April 2020

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business organizes its plans depending upon the variety of subscribers you’re wanting to reach. Plans start at $9 each month for up to 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that includes several functions including client relationship management (CRM), a custom domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which provides both basic plans with limited emails, and more costly endless plans. Active Campaign Deals For Memorial Day April 2020.

Active Campaign Deals For Memorial Day April 2020

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To start, all you require is your company name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other features that you may not prepare to use, however appear on the control panel anyhow if you’re using the totally free trial. Active Campaign Deals For Memorial Day April 2020. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Deals For Memorial Day April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd celebration combination. Active Campaign Deals For Memorial Day April 2020.

Before you add any contacts, however, you have to produce a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other two, however I had the ability to quickly develop custom-made fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a fundamental template initially.

Active Campaign Deals For Memorial Day April 2020

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly simpler because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Deals For Memorial Day April 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a partner – Active Campaign Deals For Memorial Day April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Active Campaign Deals For Memorial Day April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber may be a great choice.

Active Campaign Deals For Memorial Day April 2020

I typically don’t believe pricing needs to be a major consider deciding the right email marketing platform for your business. Having the right features for your marketing strategy will eventually make up for whatever price distinctions you discover. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Deals For Memorial Day April 2020

Active Campaign Deals For Memorial Day April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explored with a lot is utilizing data captured from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this enables you to customise the content in your email projects using rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals think it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails twice, but the 2nd time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Deals For Memorial Day April 2020). If somebody opens your email but doesn’t click through to your deal it means that they were interested by your subject line, but the offer wasn’t quite best for them.

Active Campaign Deals For Memorial Day April 2020

One of our most responded-to e-mail projects is an easy e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Active Campaign Deals For Memorial Day April 2020). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for customer success.

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

While it’s meant to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Deals For Memorial Day April 2020

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture types. This automation series takes some strain off of our assistance group, as it implies that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our consumer success group need to consider.

Active Campaign Deals For Memorial Day April 2020

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new worker signs up with Venture Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our new worker onboarding has actually made this procedure a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all candidates that get a task from our website to finish a brief test that informs us more about them and how they fix issues (Active Campaign Deals For Memorial Day April 2020).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It likewise gives us a great deal of informative info about prospects. For instance, among our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Deals For Memorial Day April 2020

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we only think about the very best applicants to come in for an interview. I used to hate chasing up invoices. While the majority of our customers paid their billings on time, there were constantly a couple of that required a nudge or more.

By sending the email from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Deals For Memorial Day April 2020). Not just was it just as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it conserved me time!There are few tools that I totally suggest on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in at first glimpse.

Active Campaign Deals For Memorial Day April 2020

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s similar to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The business organizes its plans depending on the variety of customers you’re wanting to reach. Strategies start at $9 per month for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several functions consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Screen, which uses both standard strategies with minimal emails, and more expensive unlimited plans. Active Campaign Deals For Memorial Day April 2020.

Active Campaign Deals For Memorial Day April 2020

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To begin, all you require is your company name and e-mail address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you may not prepare to use, however appear on the dashboard anyhow if you’re using the complimentary trial. Active Campaign Deals For Memorial Day April 2020. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Deals For Memorial Day April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Deals For Memorial Day April 2020.

Prior to you include any contacts, however, you need to create a list, just like with Campaign Screen. When you create a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged email, however not the other two, however I had the ability to quickly produce custom fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a fundamental template first.

Active Campaign Deals For Memorial Day April 2020

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little easier in that you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Deals For Memorial Day April 2020

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles selecting a spouse – Active Campaign Deals For Memorial Day April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Active Campaign Deals For Memorial Day April 2020Active Campaign Deals For Memorial Day April 2020

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Active Campaign Deals For Memorial Day April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be an excellent option.

Active Campaign Deals For Memorial Day April 2020

I generally do not believe prices ought to be a major consider choosing the ideal e-mail marketing platform for your company. Having the best features for your marketing technique will ultimately offset whatever price differences you find. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.