Active Campaign Coupon Code Cyber Monday April

Active Campaign Coupon Code Cyber Monday April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explored with a lot is using information caught from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this permits you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is since it sounds natural and includes enough personalisation (it referrals that they’re running a company) that individuals think it’s been written manually. We’ve even gotten a lot of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Coupon Code Cyber Monday April). If somebody opens your e-mail but doesn’t click through to your offer it suggests that they were captivated by your subject line, however the deal wasn’t rather best for them.

Active Campaign Coupon Code Cyber Monday April

Among our most responded-to e-mail projects is a simple e-mail that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (Active Campaign Coupon Code Cyber Monday April). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Coupon Code Cyber Monday April

I have to confess, gathering NPS ratings in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better arise from their lead capture kinds. This automation sequence takes some strain off of our support group, as it means that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our client success team need to think of.

Active Campaign Coupon Code Cyber Monday April

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee joins Venture Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger picture vision and goals.

While unconventional, using marketing automation to enhance our brand-new employee onboarding has made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our website to complete a brief quiz that tells us more about them and how they fix problems (Active Campaign Coupon Code Cyber Monday April).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a role at Endeavor Harbour, you’re certainly not the ideal fit. It likewise offers us a great deal of insightful info about candidates. For example, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Coupon Code Cyber Monday April

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective prospects, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to dislike chasing up invoices. While the bulk of our clients paid their billings on time, there were always a few that needed a push or two.

By sending out the email from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Coupon Code Cyber Monday April). Not only was it simply as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I completely recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at first glimpse.

Active Campaign Coupon Code Cyber Monday April

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its plans depending on the number of customers you’re seeking to reach. Plans begin at $9 each month for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus strategy that adds numerous functions consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted e-mails, unlike Campaign Display, which uses both standard strategies with limited e-mails, and more costly unlimited strategies. Active Campaign Coupon Code Cyber Monday April.

Active Campaign Coupon Code Cyber Monday April

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get started, all you require is your company name and e-mail address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also provides CRM and other features that you might not plan to utilize, but appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Coupon Code Cyber Monday April. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Coupon Code Cyber Monday April

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Coupon Code Cyber Monday April.

Before you include any contacts, though, you have to produce a list, simply like with Campaign Display. When you produce a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I experimented with adding email, name, and birthday. It recognized email, however not the other 2, however I was able to easily produce custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a standard design template first.

Active Campaign Coupon Code Cyber Monday April

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are restricted, which is fine with me, however their email editing experience is somewhat much easier because you can create inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Coupon Code Cyber Monday April

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles picking a spouse – Active Campaign Coupon Code Cyber Monday April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I’ve already pointed out.

Active Campaign Coupon Code Cyber Monday April

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s cheaper on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber might be an excellent option.

Active Campaign Coupon Code Cyber Monday April

I usually don’t believe prices should be a significant consider choosing the right email marketing platform for your company. Having the ideal functions for your marketing method will eventually make up for whatever price differences you find. However, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Coupon Code Cyber Monday April

Active Campaign Coupon Code Cyber Monday April

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing information recorded from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this permits you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is since it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals suspect it’s been written manually. We’ve even received a lot of praise from individuals who have actually identified that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, however the second time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Coupon Code Cyber Monday April). If someone opens your email but doesn’t click through to your deal it implies that they were interested by your subject line, however the deal wasn’t quite ideal for them.

Active Campaign Coupon Code Cyber Monday April

One of our most responded-to e-mail projects is a basic email that we send out to everybody who attends a Leadformly webinar however doesn’t register for an account (Active Campaign Coupon Code Cyber Monday April). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly because …’.

When we first began purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that most of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation series to instantly move customers between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Coupon Code Cyber Monday April

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better results from their lead capture types. This automation sequence takes some pressure off of our support team, as it implies that we can respond to concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our consumer success team requirement to think of.

Active Campaign Coupon Code Cyber Monday April

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and goals.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that look for a task from our website to finish a brief test that tells us more about them and how they resolve problems (Active Campaign Coupon Code Cyber Monday April).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise offers us a great deal of informative information about candidates. For example, one of our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Coupon Code Cyber Monday April

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

This quiz is sent out through a marketing automation series, which releases up hours of emailing backward and forward with potential prospects, and makes sure that we only think about the very best applicants to come in for an interview. I utilized to dislike chasing up invoices. While most of our clients paid their billings on time, there were constantly a few that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting a billing to be paid (Active Campaign Coupon Code Cyber Monday April). Not just was it just as efficient as me emailing them, it indicated I could stop sending an email that I disliked sending– and it conserved me time!There are few tools that I completely suggest on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glance.

Active Campaign Coupon Code Cyber Monday April

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company organizes its plans depending upon the number of customers you’re wanting to reach. Plans begin at $9 each month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Monitor, which provides both fundamental strategies with limited e-mails, and more costly endless strategies. Active Campaign Coupon Code Cyber Monday April.

Active Campaign Coupon Code Cyber Monday April

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get going, all you require is your company name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s difficult to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other features that you might not plan to use, however appear on the control panel anyway if you’re utilizing the totally free trial. Active Campaign Coupon Code Cyber Monday April. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Coupon Code Cyber Monday April

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Display, which has no third party combination. Active Campaign Coupon Code Cyber Monday April.

Before you include any contacts, though, you need to develop a list, simply like with Campaign Screen. When you develop a list, you require to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with adding e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a standard template first.

Active Campaign Coupon Code Cyber Monday April

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their templates are limited, which is fine with me, however their email editing experience is slightly simpler because you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Coupon Code Cyber Monday April

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles picking a spouse – Active Campaign Coupon Code Cyber Monday April. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign  Coupon Code Cyber Monday AprilActive Campaign Coupon Code Cyber Monday April

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually already mentioned.

Active Campaign Coupon Code Cyber Monday April

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 customers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be a great option.

Active Campaign Coupon Code Cyber Monday April

I typically don’t believe pricing must be a significant consider choosing the right e-mail marketing platform for your service. Having the right features for your marketing strategy will ultimately make up for whatever cost differences you discover. However, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.