Active Campaign Coupon Code Black Friday April 2020

Active Campaign Coupon Code Black Friday April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using data caught from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this allows you to customise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I presume the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that individuals think it’s been composed by hand. We have actually even gotten a great deal of appreciation from people who have actually identified that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Coupon Code Black Friday April 2020). If somebody opens your e-mail however does not click through to your offer it suggests that they were captivated by your subject line, however the deal wasn’t quite right for them.

Active Campaign Coupon Code Black Friday April 2020

Among our most responded-to email campaigns is a simple e-mail that we send out to everyone who attends a Leadformly webinar however does not sign up for an account (Active Campaign Coupon Code Black Friday April 2020). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly because …’.

When we first started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation series to immediately move customers in between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Coupon Code Black Friday April 2020

I have to confess, collecting NPS scores in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and improve outcomes from their lead capture types. This automation series takes some strain off of our assistance group, as it means that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our consumer success group requirement to think about.

Active Campaign Coupon Code Black Friday April 2020

Below are some of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new employee joins Endeavor Harbour, an automated e-mail sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger image vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a job from our site to finish a short quiz that informs us more about them and how they solve issues (Active Campaign Coupon Code Black Friday April 2020).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It also offers us a great deal of informative details about prospects. For instance, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Coupon Code Black Friday April 2020

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and guarantees that we just think about the best applicants to come in for an interview. I utilized to hate chasing after up invoices. While the bulk of our customers paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting a billing to be paid (Active Campaign Coupon Code Black Friday April 2020). Not just was it just as effective as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I completely advise daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at first look.

Active Campaign Coupon Code Black Friday April 2020

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for approximately 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that includes numerous functions including customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Display, which offers both fundamental plans with limited emails, and more costly endless strategies. Active Campaign Coupon Code Black Friday April 2020.

Active Campaign Coupon Code Black Friday April 2020

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get going, all you require is your company name and email address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s hard to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, but appear on the dashboard anyway if you’re using the complimentary trial. Active Campaign Coupon Code Black Friday April 2020. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Coupon Code Black Friday April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Active Campaign Coupon Code Black Friday April 2020.

Prior to you add any contacts, however, you have to develop a list, similar to with Campaign Monitor. When you develop a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other two, however I had the ability to easily produce custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a basic template first.

Active Campaign Coupon Code Black Friday April 2020

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is a little easier in that you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Coupon Code Black Friday April 2020

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles choosing a spouse – Active Campaign Coupon Code Black Friday April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually already pointed out.

Active Campaign Coupon Code Black Friday April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you do not require much more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Coupon Code Black Friday April 2020

I usually do not think prices must be a major factor in choosing the best e-mail marketing platform for your company. Having the best functions for your marketing strategy will eventually offset whatever price differences you find. But, cost is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Coupon Code Black Friday April 2020

Active Campaign Coupon Code Black Friday April 2020

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is utilizing information recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that individuals believe it’s been composed manually. We’ve even received a great deal of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the 2nd time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Coupon Code Black Friday April 2020). If someone opens your email however does not click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t rather ideal for them.

Active Campaign Coupon Code Black Friday April 2020

One of our most responded-to email campaigns is an easy email that we send to everyone who participates in a Leadformly webinar but doesn’t register for an account (Active Campaign Coupon Code Black Friday April 2020). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers between different steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Coupon Code Black Friday April 2020

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve arise from their lead capture types. This automation series takes some stress off of our support team, as it suggests that we can respond to questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and series. It’s basic however is one less thing that our client success group requirement to believe about.

Active Campaign Coupon Code Black Friday April 2020

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new employee joins Venture Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the company’s larger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our new staff member onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a task from our site to complete a short quiz that tells us more about them and how they fix issues (Active Campaign Coupon Code Black Friday April 2020).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of insightful info about candidates. For instance, one of our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Coupon Code Black Friday April 2020

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and makes sure that we just think about the absolute best candidates to come in for an interview. I used to dislike chasing up billings. While most of our customers paid their invoices on time, there were constantly a few that required a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person asking for a billing to be paid (Active Campaign Coupon Code Black Friday April 2020). Not just was it simply as effective as me emailing them, it indicated I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I completely suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of limitless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning glimpse.

Active Campaign Coupon Code Black Friday April 2020

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s similar to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company organizes its strategies depending on the variety of customers you’re aiming to reach. Plans begin at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus plan that adds several features including client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Monitor, which provides both standard plans with minimal emails, and more costly limitless strategies. Active Campaign Coupon Code Black Friday April 2020.

Active Campaign Coupon Code Black Friday April 2020

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get begun, all you need is your company name and email address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also uses CRM and other features that you might not plan to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. Active Campaign Coupon Code Black Friday April 2020. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Coupon Code Black Friday April 2020

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Coupon Code Black Friday April 2020.

Before you add any contacts, though, you have to develop a list, similar to with Campaign Display. When you produce a list, you need to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out adding e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to easily create custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a fundamental design template first.

Active Campaign Coupon Code Black Friday April 2020

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their templates are restricted, which is great with me, however their email modifying experience is somewhat easier in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Coupon Code Black Friday April 2020

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a partner – Active Campaign Coupon Code Black Friday April 2020. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Coupon Code Black Friday April 2020Active Campaign Coupon Code Black Friday April 2020

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.

Active Campaign Coupon Code Black Friday April 2020

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform just since it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 customers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be an excellent option.

Active Campaign Coupon Code Black Friday April 2020

I typically do not believe rates needs to be a major factor in deciding the best e-mail marketing platform for your service. Having the right functions for your marketing technique will eventually make up for whatever cost differences you find. However, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.