20 Percent Off Online Coupon Printable Active Campaign

20 Percent Off Online Coupon Printable Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using data captured from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this allows you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the reason is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been composed manually. We have actually even gotten a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (20 Percent Off Online Coupon Printable Active Campaign). If someone opens your e-mail however does not click through to your offer it suggests that they were captivated by your subject line, however the deal wasn’t quite best for them.

20 Percent Off Online Coupon Printable Active Campaign

One of our most responded-to e-mail projects is a simple email that we send to everyone who goes to a Leadformly webinar but doesn’t register for an account (20 Percent Off Online Coupon Printable Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly because …’.

When we first started purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

While it’s meant to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move customers between different steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

20 Percent Off Online Coupon Printable Active Campaign

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it indicates that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy but is one less thing that our consumer success group requirement to consider.

20 Percent Off Online Coupon Printable Active Campaign

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member signs up with Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, using marketing automation to streamline our new employee onboarding has made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our site to complete a short test that tells us more about them and how they resolve problems (20 Percent Off Online Coupon Printable Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a lot of informative details about candidates. For instance, among our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

20 Percent Off Online Coupon Printable Active Campaign

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and ensures that we only consider the absolute best applicants to come in for an interview. I used to hate going after up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (20 Percent Off Online Coupon Printable Active Campaign). Not just was it just as efficient as me emailing them, it meant I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I totally suggest daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be tough to take in at very first look.

20 Percent Off Online Coupon Printable Active Campaign

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending on the variety of customers you’re looking to reach. Plans begin at $9 monthly for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Display, which provides both standard plans with restricted e-mails, and more pricey unlimited plans. 20 Percent Off Online Coupon Printable Active Campaign.

20 Percent Off Online Coupon Printable Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To start, all you require is your company name and email address. Next, you established a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you may not prepare to utilize, but show up on the control panel anyway if you’re using the free trial. 20 Percent Off Online Coupon Printable Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

20 Percent Off Online Coupon Printable Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd celebration integration. 20 Percent Off Online Coupon Printable Active Campaign.

Prior to you include any contacts, however, you have to produce a list, simply like with Campaign Screen. When you create a list, you need to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried adding email, name, and birthday. It acknowledged email, however not the other 2, but I was able to easily create custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic design template first.

20 Percent Off Online Coupon Printable Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is very plain, but easy to browse. Their design templates are restricted, which is great with me, but their email modifying experience is a little simpler because you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

20 Percent Off Online Coupon Printable Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a partner – 20 Percent Off Online Coupon Printable Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I have actually currently discussed.

20 Percent Off Online Coupon Printable Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform just because it’s more affordable on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber may be a good choice.

20 Percent Off Online Coupon Printable Active Campaign

I generally don’t think prices should be a major consider choosing the ideal email marketing platform for your business. Having the best features for your marketing strategy will ultimately make up for whatever price differences you find. But, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

20 Percent Off Online Coupon Printable Active Campaign

20 Percent Off Online Coupon Printable Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data recorded from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the factor is because it sounds natural and includes enough personalisation (it referrals that they’re running a firm) that people believe it’s been composed manually. We’ve even received a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (20 Percent Off Online Coupon Printable Active Campaign). If somebody opens your email however doesn’t click through to your offer it implies that they were captivated by your subject line, however the deal wasn’t quite right for them.

20 Percent Off Online Coupon Printable Active Campaign

Among our most responded-to email campaigns is an easy e-mail that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (20 Percent Off Online Coupon Printable Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly because …’.

When we first started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move customers between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

20 Percent Off Online Coupon Printable Active Campaign

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve arise from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it means that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy but is one less thing that our customer success group requirement to think about.

20 Percent Off Online Coupon Printable Active Campaign

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new employee signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to improve our new staff member onboarding has actually made this process a lot easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that use for a task from our site to complete a short quiz that informs us more about them and how they resolve issues (20 Percent Off Online Coupon Printable Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also offers us a great deal of insightful information about candidates. For example, one of our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

20 Percent Off Online Coupon Printable Active Campaign

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with possible prospects, and ensures that we just consider the best applicants to come in for an interview. I used to hate going after up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (20 Percent Off Online Coupon Printable Active Campaign). Not just was it just as effective as me emailing them, it implied I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I totally advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in in the beginning glance.

20 Percent Off Online Coupon Printable Active Campaign

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The company organizes its strategies depending upon the variety of customers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes numerous functions consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unrestricted e-mails, unlike Campaign Display, which provides both fundamental strategies with minimal e-mails, and more expensive limitless plans. 20 Percent Off Online Coupon Printable Active Campaign.

20 Percent Off Online Coupon Printable Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To get going, all you need is your business name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other functions that you might not plan to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. 20 Percent Off Online Coupon Printable Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

20 Percent Off Online Coupon Printable Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Screen, which has no third party integration. 20 Percent Off Online Coupon Printable Active Campaign.

Prior to you add any contacts, however, you have to develop a list, much like with Campaign Monitor. When you create a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried including email, name, and birthday. It acknowledged email, however not the other 2, however I was able to quickly produce customized fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template first.

20 Percent Off Online Coupon Printable Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is really plain, however easy to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is a little simpler because you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

20 Percent Off Online Coupon Printable Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – 20 Percent Off Online Coupon Printable Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

20 Percent Off Online Coupon Printable Active Campaign20 Percent Off Online Coupon Printable Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already mentioned.

20 Percent Off Online Coupon Printable Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an email marketing platform simply because it’s cheaper on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber might be an excellent option.

20 Percent Off Online Coupon Printable Active Campaign

I generally don’t think rates needs to be a major factor in choosing the ideal email marketing platform for your service. Having the ideal features for your marketing strategy will eventually offset whatever cost distinctions you find. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.